INFOGRAPHIC: Why Your Small Business Website Stinks

by Steve Averill on May 26, 2014

SmallBizWebsite

dianne whitmire carson toyota

In the world of men, most of us are well-dressed neanderthals who see EVERYTHING  as ZERO SUM.  Someone has to win and someone has to lose.

And that’s why Dianne Whitmire loves us.

Because as a human being who has actually evolved, Dianne Whitmire does not suffer from the Amygdala Hijack.  She does not go into caveman fight or flight mode when you sit across from her to work out a deal on a new car.

She actually thinks to herself…how can I come up with a solution that will benefit both of us?

Notice I didn’t say how much she cared about you, or wanted to be your partner in this endeavor or that she just really really wanted to help you.  EVERYONE IS RUNNING AROUND CLAIMING TO DO THAT. And it’s complete bullshit.

We all act out of self-interest.  You think Dianne is in the car business so she can eat tuna out of a can in a one-bedroom condo and never visit her Marine Sgt son stationed in Hawaii?

HELL NO.

Dianne Whitmire is a capitalist.  But she’s not a prick capitalist.  She’s a creative capitalist.

She finds a way to make it work.  She seeks resolution to complex issues.  She resonds…quickly.  She thinks about YOU.  And she makes things happen.

She has managed to sell 12 vehicles in a single day.  She will work thirty straight days without almost any rest, selling cars night and day.  We estimate  that she probably sells more fuel efficient cars than any other woman on planet earth.

And it comes down to one thing and one thing only. She is not a he.

If she was a guy she would be begging me to write this post instead of telling me to take it down because it embarrasses her. If she was a guy she would get herself featured in magazine profiles and in the Guinness World Book of Records like that tool Joe Girard.

Only a freaking guy would want to see himself in the Guinness World Book of Records for doing what he’s hired to do.

Dianne doesn’t want any accolades.  She doesn’t want recognition.  She just wants to kick ass for herself AND for you.

The power of AND is a beautiful thing.

It’s a woman thing.

Like mother AND child.

Women just get cooperation better than us guys.  It’s in their DNA.  And we need to praise and thank the women who are gutsy enough to jump into a man’s game and teach them how to do the right thing.

You make it work for yourself AND the customer.

Even a guy can understand that.

 

 

Infographic: Best Times to Post on Social Media

by Steve Averill on April 21, 2014

guide-best-times-post-social-media-infographic

Awesome Pro-America Cadillac Ad

by Steve Averill on March 3, 2014

Thanks to my partner Jeremy Broekman for showing me this ad.

The State of Social Media

by Steve Averill on January 24, 2014

state-of-social-media-2013 (1)

Facebook and Small Business Saturday

by Steve Averill on December 3, 2013

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Facebook isn’t just about advertising. Companies, and specifically, small businesses, are using the platform to boost sales for their own businesses, and build brand awareness for Small Business Saturday, as they seek to cash in on the holiday shopping season.

In an email, Facebook noted that mentions related to Small Business Saturday were up 1,200% on Nov. 30, compared to the week prior. That’s impressive, but Facebook’s new initiative, hashtagging, may actually prove to be more fruitful for small businesses in the long run.

The hashtag #smallbusinesssaturday saw a 2,300% jump over the daily average in the week leading up to SBS. Facebook recently incorporated hashtagging into its platform, similar to what Twitter already has. Other hashtags, including #shopsmall and shop small, saw huge increases in mentions on Facebook, up 900% and 550%, respectively.

Buzz came from around the country as well, allowing small businesses throughout the country to benefit from the new shopping holiday. The top five locations talking about SBS on Facebook were California, New York, New Jersey, Florida and Illinois. These are some of the wealthier states in the nation, which allows Facebook to demonstrate the power of its social network.

This allows the Menlo Park, Calif.-based Facebook to keep track of these kinds of statistics, and allow advertisers, and its 25 million small businesses, to more accurately measure return on investment. Given that Facebook generates the far majority of its revenue from advertising, anything it can do to help advertisers is a windfall for Facebook.

In the third-quarter, Facebook generated $2.02 billion in revenue, with $1.8 billion coming from advertising. Of that $1.8 billion in advertising revenue, mobile revenue accounted for 49% of that, equating to $881 million.

Small Business Saturday was primarily a female driven event, with four of the top five demographics being women. Given that females generally control the purchasing power in households, this is a welcome sign for both small businesses, and Facebook. It’s one thing to advertise on a platform, be it on social networks, television or radio. It’s another for the advertising to actually generate revenue for the company doing the advertising.

This article origianly appeared on Nasdaq.com
Read more here.