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Monthly Archives: November 2008

Surprise Me

Nobody wants the same old song when it comes to marketing.

Basically because it doesn’t work.

Gotta keep those played-out, cliche-driven, market-tested slogans and sales pitches locked away.

Taking a page from Seth Godin, you’ve got to be remarkable to compete and how you communicate says a lot about how unique you truly are in the marketplace.

If you are willing to think through an innovative way to get my attention when your product is basically a commodity (hotels) maybe there is more to you than meets the eye…but you better deliver or it’s all wasted time and resources.

By |November 12th, 2008|marketing, small business|Comments Off on Surprise Me

Little Guys Get Local Loans

Article here in today’s Wall Street Journal on why “community banks may be an option” for cash-starved small businesses.
By |November 11th, 2008|small business|Comments Off on Little Guys Get Local Loans

Overtaken By Circumstances

The waves just keep coming and everyone is getting swept up by them. Some are able to ride them out and others are getting crushed and being driven to the bottom. We are going to spotlight in the next post a few of our friends who are making a go of it and what they are doing to offset the slowdown in spending by consumers. We are also going to be talking a lot about a great “customer experience” management tool – Promoterz – that we stumbled upon recently. It seems like a very effective way to generate positive word of mouth advertising and get a handle on how your customers perceive your services/product. More to come.
By |November 11th, 2008|small business|Comments Off on Overtaken By Circumstances