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Monthly Archives: December 2008

Be Like Bono


Passion.

You gotta have it.

My last three posts have been about passionate people making things happen.

I see so many small business owners just going through the motions. Why do you think anything is going to change if you are not excited about what you do?

Why would anyone want to help someone who doesn’t get THEM excited about what they do?

And it doesn’t take much to signal your devotion. To send the message that you are on a mission.

Sometimes it just starts with a name.

A young Paul Hewson had so much passion that he changed his.

To Bono.

U2 can have passion.

Just ask yourself one simple question.

If you knew you would not fail, what would you do?

By |December 12th, 2008|misc|2 Comments

The View from Wonderland Bakery


Wonderland Bakery of Newport Beach was on ABC’s The View yesterday.

Whoopi Goldberg said that their cookies were her favorite.

Good for them.

Sondra Ames and her daughter (Chef Allyson) have been busting their tails for three years to build a business and a reputable brand. They have a clear vision and are on a mission.

They are the type of business that seems to be everywhere all at once and involved in everything. It is a tiny operation but they get mounds of stuff done. From a marketing perspective you can definitely see a Disney influence in their style but their tactics are all Guerilla.

I am no foodie so I can’t tell you how great their product is. But what I do know is that they have a story to tell and they tell it. Over and over again. To everybody they know. All the time. It is paying off.

By |December 11th, 2008|orange county|Comments Off on The View from Wonderland Bakery

Zappos Knows Customer Service

No one’s buying. It’s a common refrain we are all hearing. You can only control so much. One thing you can control is what Stephen Covey called the “gap between stimulus and response.” If the stimulus is less customers walking in the door, then the gap is how you treat those who are.

We could get into a long post about CLV, Customer Lifetime Value or the idea behind answering Fred Reichheld’s “the ultimate question” which results in a survey-determined Net Promoter Score, but you don’t have time for that and we’ll revisit it in a later post.

Instead we offer Zappos. CEO Tony Hsieh, with 1600 employees and $1 Billion in sales this year, certainly does not run a small business. But he acts as though he does. He is a fanatic when it comes to customer service and Zappos is known for having a committed culture based on set principles. And Tony acts as role model.

On a whim, I tweeted him yesterday about an upcoming conference that he is speaking at in San Francisco next month. I told him my partners and I were debating whether to go and his presence was sort of becoming a deciding factor. Less than an hour later he responded directly. Think we’re gonna go?

The Doctor is in The Orange County Register


Dr. Casey Cooper of the Dr. Casey Show on AM830 (see below) was featured in the Orange County Register over the weekend. Check it out here.

By |December 8th, 2008|orange county|Comments Off on The Doctor is in The Orange County Register

Just Do Something


Orange County native, Dr. Casey Cooper , a prominent licensed sports psychologist and working mom, has broken through with her own radio show on the Angels Station AM830.

You can hear her on Saturdays and Sundays from 2-3PM every weekend.

Dr. Casey offers informative insight on athletics but is no armchair quarterback when it comes to business.

She owned and operated one of the most successful It’s A Grind coffee franchises in Southern California. When we first met at her store in Mission Viejo, she mentioned briefly her “side business” of counseling athletes but went right back to a discussion on generating revenue for her store.

So what took her from pouring mochas to dispensing advice?

She was willing to experiment and self-promote in numerous ways, including radio appearances, speaking engagements and starting a non-profit.

She created partnerships and sought professional help, including our company, Waxpoetix.

Some things worked and some didn’t.

The path wasn’t always clear.

But she kept trying.

And because of that, Orange County has a new and unique voice for sports-oriented parents, players and fans.

By |December 4th, 2008|marketing|Comments Off on Just Do Something

Rock That Press Release

Marketing expert Kim T. Gordon (who inserts the T. to differentiate herself from Sonic Youth bassist Kim Gordon wrote a great piece for Entrepreneur.com on what more you can do with a press release beyond the traditional distribution methods.

Maybe Kim T. Gordon can now help Kim Gordon with her “clothes for cool moms” biz she just launched in September called Mirror/Dash.

By |December 2nd, 2008|marketing|Comments Off on Rock That Press Release