Whoopi Goldberg said that their cookies were her favorite.
Good for them.
Sondra Ames and her daughter (Chef Allyson) have been busting their tails for three years to build a business and a reputable brand. They have a clear vision and are on a mission.
They are the type of business that seems to be everywhere all at once and involved in everything. It is a tiny operation but they get mounds of stuff done. From a marketing perspective you can definitely see a Disney
influence in their style but their tactics are all Guerilla.
I am no foodie so I can’t tell you how great their product is. But what I do know is that they have a story to tell and they tell it. Over and over again. To everybody they know. All the time. It is paying off.
No one’s buying. It’s a common refrain we are all hearing. You can only control so much. One thing you can control is what Stephen Covey called the “gap between stimulus and response.” If the stimulus is less customers walking in the door, then the gap is how you treat those who are.
We could get into a long post about CLV, Customer Lifetime Value or the idea behind answering Fred Reichheld’s “the ultimate question” which results in a survey-determined Net Promoter Score, but you don’t have time for that and we’ll revisit it in a later post.
Instead we offer Zappos. CEO Tony Hsieh, with 1600 employees and $1 Billion in sales this year, certainly does not run a small business. But he acts as though he does. He is a fanatic when it comes to customer service and Zappos is known for having a committed culture based on set principles. And Tony acts as role model.
On a whim, I tweeted him yesterday about an upcoming conference that he is speaking at in San Francisco next month. I told him my partners and I were debating whether to go and his presence was sort of becoming a deciding factor. Less than an hour later he responded directly. Think we’re gonna go?
You can hear her on Saturdays and Sundays from 2-3PM every weekend.
Dr. Casey offers informative insight on athletics but is no armchair quarterback when it comes to business.
She owned and operated one of the most successful It’s A Grind
coffee franchises in Southern California. When we first met at her store in Mission Viejo, she mentioned briefly her “side business” of counseling athletes but went right back to a discussion on generating revenue for her store.
So what took her from pouring mochas to dispensing advice?
She was willing to experiment and self-promote in numerous ways, including radio appearances, speaking engagements and starting a non-profit.
She created partnerships and sought professional help, including our company, Waxpoetix.
Some things worked and some didn’t.
The path wasn’t always clear.
But she kept trying.
And because of that, Orange County has a new and unique voice for sports-oriented parents, players and fans.