Once you meet Sondra and Allyson Ames, you understand why their cookies made it to the White House.
So you better be prepared to compete if you are going to move out here from the East Coast and set up a practice.
Give yourself at least five years to make a dent.
Unless you are Dr. Nirav Savalia.
Then you can make it two.
Finesse Aesthetic and Plastic Surgery is growing in a down economy for two reasons: they go above and beyond customer care and their work is high quality.
In short, you get what you pay for and more.
What is this guy doing right?
First and foremost he is delivering on his promise to provide a great service.
Secondly, he is going out of his way to provide that service. How many plastic surgeons provide chocolate chip cookies from the local bakery post-surgey? Or make themselves available 24/7 by offering up their cell phone number? (yes, he actually answers the phone)
Let’s say you opt not to use that cell phone number post-surgery. Not to worry, because Dr. Savalia is going to call you daily for the next few days to see how you are doing.
This is a guy who wants to build a remarkable practice.
And he is doing it by caring about the people who come to him.
Way easier said than done.
As a matter of fact, cosmetic surgery goes overboard on its claims to care about its patients, making most prospects suspect at best of any new players.
But when you deliver on your promise, go above and beyond on customer care, positive word of mouth kicks in.
And positive word of mouth in plastic surgery circles, is the Holy Grail of practice building.
You can have the beautiful print ads and the photo-shopped before and after pics and all the fancy office amenities, but in the instant-feedback and connected world we now live in, you will not last if you do not deliver.
Word will spread and you will be pummeled online and off.
You have to be the real deal.
Promising AND delivering.
Then they will find you.
Then you will grow.
Our family got lucky on Sunday when our beloved Boston Red Sox came to Orange County to play the Angels.
Confession: I love SoCal, but I’m a native New Englander.
Thanks to our friends, we got to experience the dugout suites right on the field.
When it comes to watching pro baseball, it doesn’t get any better than this:
It was a terrific game, which the Angels eeked out by a single run. It even featured a bench-clearing brushback pitch that led to a couple of ejections.
Our family had a great time:
And we were not alone.
Red Sox Nation regularly generates the largest visiting team fan attendance in major league baseball. When you go to an Angels game and hear “Let’s go Red Sox!”, it is LOUD, due to the thousands of die-hard Sox fans who scramble for tickets.
So you buy all the gear and that overpriced soda for your daughter…
and hope it will be worth it.
If you are lucky, you’ll leave the ballpark with an empty wallet but some great memories and a warm and fuzzy feeling from experiencing America’s National Pastime.
Because chances are if your team loses, you will not be happy.
It is a game after all.
There is a winner and a loser.
And the bottom line is…
Everyone loves a winner.
Nothing does more for the marketing and goodwill of any team than delivering on the field.
You have to have a great product.
And the Red Sox are a great product.
But it didn’t happen until new ownership came along and decided to pay for quality players, resulting in one of the highest payrolls in baseball.
Great products make us all great marketers
Mostly because of the amazing weather.
Plenty of opportunities to don your favorite t-shirt and get out of the house.
And when you wear that shirt, you are communicating a message.
And it’s the kind of message that gets sent in about three seconds and locked into people’s brains far more powerfully than anything you say.
That is just the way it is.
You see someone and you make a judgement about them.
And a lot of it has to do with their clothes.
What do your clothes say about you?
Do you think about your clothes and what they are telling people when it comes to your business?
Do you think it matters?
You bet it does.
What you wear says a lot about who you are.
It communicates your lifestyle and beliefs.
It says something about your aspirations.
Putting business aside for a minute…
What if you could communicate to people your belief that we are all connected because we all come from the same place?
Wouldn’t that be cool?
That is what Liz Pagliarini of Mission Viejo is doing with OriginOne.
Liz is a seasoned entrepreneur who discovered a mission and a passion after the adoption of her baby girl.
You can hear it in her words.
“We all came from the same place. We all share a common origin. We believe that understanding our one origin will unite us and promoting our collective birth will bring us closer together.”
The point of OriginOne and its shirts is to promote the concept of human oneness.
“Human oneness is about looking past differences that don’t matter. Human oneness is about giving everyone the benefit of a blank slate upon which you can form an opinion after you get to know them.”
In this new cooperative economy, where helping other people goes a long way toward helping yourself, that is a pretty important concept to understand.