Get over it.
If it’s any good, you’re going to have to shove it down their throats anyway.
And get to work.
PS I wrote this to myself.
Because it is memorable.
Because it represents rather then describes.
Because it is bold.
This is how you market…
We recently found out that OCBizBlog received an Honorable Mention for the 2009 Hermes Creative Awards.
The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops and freelancers.
The Association of Marketing and Communication Professionals (AMCP) administers the program. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP competitions. The Advisory Board oversees awards and recognition programs, provides judges and sets standards for excellence.
AMCP also administers the MarCom Awards, perhaps the largest and most prestigious international recognition program for marketing and communication professionals.
After visiting some friends last night, we decided to stop at our local Sport Chalet.
It was to be a quick trip and for the first time in a long time it was not to purchase something for the kids.
Much to my wife’s chagrin, her out-of-shape, middle-aged husband is still playing basketball with his buddies every Sunday morning.
All I needed was a pair of basketball sneakers.
I am not that picky when it comes to stuff like this. Just get me something that works at a price that is reasonable and I am good to go. I don’t care much about colors and style and have very little brand loyalty.
One of the things guys brag about on Sundays is the deal they got on their most recent shoes. So I sort of had that in mind as I trolled the bottom rack for sales.
I found a $45 shoe by Nike that looked like it would work and asked the sales rep for my size.
He came back.
Nope, no size 12.
OK, I looked around and found a $50 Adidas.
“How about this one?”
The sales rep left, came back….
Nope, no size 12.
I looked at my wife and smiled. Pretty convenient not to have the two cheapest pairs. OK, I’ll play along. They must have my size in the $60 shoe, right?
Nope, no size 12.
Now it was getting funny.
And adding to this circus act, was my 3 year-old riding around the store in a trike and my 5 year-old hula hooping in the aisle, which their pleasant staff was tolerating. I actually felt bad for the staff, because this had nothing to do with them. It was management who was dropping the ball.
I took one last shot.
I tried for the $70 Nike.
In Sport Chalet world, size 12 basketball sneakers had become a rare and translucent object, like a Faberge Egg or a Dodo Bird.
So we left.
Went to Big 5.
Asked for a pair of size 12 basketball sneakers.
They had them.
We bought them.
End of story.
Sport Chalet: I know you guys are hurting. I read the recent LA Times article. Your stock is in the tank. But there are still loyal customers out there who, out of habit, drive to your stores. To experience such a shoddy performance like we did, tells me one thing. Game over. It’s time to find a buyer.
We hit that goal today.
We are amazed and thrilled by the talented and cool people who have taken the time to fill out profiles and become a part of what was a simple Ning experiment a few months ago.
Not everyone is a fan of Ning but we have absolutely no complaints.
There have been no bugs or outages to speak of and everything has run very smoothly. (Did I just jinx it?!)
People are joining every day and sharing their experience and knowledge.
We have had a recent member get a job who said that if it were’nt for the discussions he was having on OCJobTalk, he would never have gone after the job he ended up with.
And that is what it should be about.
A place of community that encourages you to be more that you may think you are. A small private room filled with sharp, cool people who are not pimping their stuff, but being helpful.
This is where the social web is heading. Less noisy, quieter, private, focused. Right now it is still a huge cacophony of citizenry and a bit overwhelming (witness Twitter lately).
You can’t spam anyone on OCJobTalk. You can’t auto-follow or auto-DM. It’s a nice respite from the carnival.
Sort of a members lounge where you can meet new friends.
It doesn’t get any better than that.