We need you.
We need your service.
We need your product.
We need your courage, your conviction, your enthusiasm.
(stick with this vid past the 1:12 mark, you will not be disappointed)
Hugh Macleod is a cartoonist who has a blog.
It’s called GapingVoid.
It gets two million unique visitors every month.
A few years back, he wrote a post called “How to Be Creative“.
More than a million people downloaded it.
The post served as an inspiration for his book to be released June 11 entitled Ignore Everybody: and 39 Other Keys to Creativity.
I read the book over the weekend and found it inspirational, hysterical, practical and fanatical.
Fanatical in the sense that Hugh will not let anyone off the hook for being afraid to pursue and achieve success, in whatever form it may be (#10. “Everyone has their own private Mt. Everest they were put on this earth to climb”).
And fanatical in that you can tell he revels in the slaying of naysayers (#29. “Power is never given. Power is taken.”).
And the naysayers abound.
They are the “everybody” he refers to.
All those folks who want to keep you in that nice little box of knowing, so that their relationship with you does not change.
What you find in Hugh and the book, is a brilliant, ballsy mind that seeks the outer edge of all things marketing and internet and business culture to serve as a guidepost for creative types who need a kick in the butt.
And kick he does.
With shots to the jaw that at first glance may sound trite, but are simply truthful.
Like “Put the hours in” (#3) and “None of this is Rocket Science” (#40)
He lays waste to any excuse machine you may have built to avoid getting stuff done.
The guy is a doer.
The real deal.
Someone who will have a legacy.
And his book is an act of generosity which has been culled down to the essentials so that you and I may benefit.
It is written in bite-size portions with his signature cartoons interspersed, which makes the read enjoyable and light, while still cut-to-the-chase provocative.
Do yourself a favor and pick one up.
1. He doesn’t listen. He is old school in his approach. Top down. He’s a genius. I’m an idiot. Let’s talk a little bit. Let me be part of the process. I’ll tell you what I think and you tell me if I’m making sense. Pull me, don’t push me.
2. He doesn’t connect with me. I’m not talking about being my buddy. Just do something to remind me that you’re a human being. Stop sending me the tired postcard two weeks out and the day-before phone call. Try doing something different that takes you out of the pile of people who just want my money.
3. He doesn’t care what other people think. Someone told me they had a bad experience. Is that true? No? Well, why did they post it to their Facebook page? Why did they tweet about it? Why are you so poorly reviewed on Yelp? In the past, it was easier to hide poor execution, shady practices and shoddy performance. Not anymore.
4. He tries to upsell me all the time. I’m not in junior high anymore so let’s just skip the retainer, ok pal? It’s invisible? Yeah, ok, it’s invisible. And I know you paid a pretty penny for that flatscreen image of the inside of my mouth that makes it look like a napalmed village but those fillings still work.
5. He has no empathy. Do you realize what you’re suggesting is not only going to cost me a boatload of both time and money put also pain and stress? Can I tell you the 138 other things I’d rather do than come back for that?
6. No humor, no mirth, no glee. Goes back to being human. C’mon buddy. Lighten up. It’s teeth!
Social media marketing can be simple and painless. There is nothing to fear. Just get out of your own way and start connecting with people. Do it online and offline. Build some trust. It’s the social currency of the past and the future.
PS. And if you simply decide social media is not for you, then at least advertise like Patty Ross (see pic above), offer appointments at midnight and get our attention.