If you want to meet someone who is passionate about what they do and understands what it takes to get a venture off the ground and growing in a hurry, you gotta meet Morgan Smith, co-owner of Boneheads Restaurant in Lake Forest.
I met Morgan last year and all I can say is that he embodies innovation, integrity and industry.
No fear of stepping outside the bounds of normalcy, telling it like it is and working his tail off.
And all of that has made Boneheads a winner in a brutally tough business.
They were named Orange County’s best new restaurant back in 2008 when they opened.
They’ve won awards for their uniquely spiced fish and chicken dishes.
They’ve raised thousands of dollars for incredible causes like the Jasmine Sanchez Memorial Fund, the eight year old girl who was tragically killed in a car accident on El Toro Road last May.
They are beyond committed to customer service and innovative marketing ideas.
Morgan and his partner Jack Demers came up with the name Boneheads after they were told by industry experts that “only a bonehead would open up a restaurant serving grilled fish and chicken with exotic flavors.”
They’ve taken the name and used it to launch a campaign that revolves around the idea of striving TO BE A BONEHEAD. They describe BONEHEADS as “people who ignore experts and conventional wisdom, follow their hearts and achieve success against steep odds.”
How can you not love that?
How can you not want to get your South African Piri piri on and head on over to Bonheads and meet Morgan?
This is the definition of unique, special and worthy of the praise I am heaping which will be sure to bug Morgan…can you please just talk about the damn restaurant?
People make things happen and that is what inspires others.
Consider me inspired.