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Monthly Archives: July 2010

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tortoise and hareSocial media marketing is not as easy as it looks.

And social media “experts” are breeding like rabbits.

Most of them overpromise and underdeliver.

And a big red flag is when they want to do something quick, promising instant results with very little effort.

Then they hop on over to the next sucker who is willing to part with their hard-earned cash.

All these little bunnies are running around claiming they can handle a bear of a job.

Time to get a tortoise.

You need a tortoise to plod ahead and do the real work of establishing your online presence with solid content and engagement.

The tortoise does not get distracted easily and sticks to a plan, a strategy that makes sense to you and him.

Over time you will get the results you’re after, providing you are willing to put up with progress that will FEEL slow.

But there is no other way.

Creating value and establishing relationships online takes time and effort.

You have to stick with it to stand out.

And you’ll stand out by being consistent, not flashy, not hopping away to the next thing that gets your attention.

Stay focused.  Be committed.  Do it for the long haul.

Cause when it comes to social media, the tortoise beats the hare every time.

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Lady GagaWe are a boring lot.

And sometimes in business, boring is good.

But none of us are Disney.

We are the scrappy startups.  The overlooked niche player.  The guys and gals battling with a lot similar folks for the attention of a media- saturated market.

This is tough stuff.

But at some point you have to ditch the me-too approach and at least for one moment experience the freedom of being different.

Not just different for different’s sake.

That’s dumb.

But different with a purpose.

That’s Gaga.

If you have the skills to back it up (like the woman above who’s been playing the piano since 4 and singing in nightclubs since 14) there really is no excuse to step up your game when it comes to marketing.

Find something, ANYTHING to set yourself apart.

People can get your service anywhere, your product is already in the market, there are not a lot of NEEDS out there.

The way you say what you offer makes a difference.

You’re going to have to say something.  You’re going to have to let people know you exist.

So why are we being so boring?

Because we’re afraid.

We don’t know what our brand stands for.

We sell everyone on features and skip the benefits.

We go through the motions to keep the lights on.

And we don’t think big enough.

If you are in a rut, think of a 24 year old woman who in 24 months went from an unknown to the biggest pop icon on the planet because she had some skills and dared to expose her freaky side.

Be really really good at what you do.

Be daring too.

Then everyone…

Will want to know you.

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Zack Schuler Cal Net Technology GroupThere are a thousand guys driving around SoCal with signs saying computer services/IT expert.

A few are ok and most of of them are Nick Burns (trust me, I speak from experience).

They drive from home to home, eking out a living and looking for the next corporate gig that can save them from the druthers of being in business for themselves.

Zack Schuler should have been one of those guys.

He should not be the CEO of a 50 person company on the Inc 5000 and recently recognized as one of Southern California’s fastest growing private companies.

The kid who pitched Circuit City in 1995 on the idea of having an in-home computer service and got shut down, should have been like 99% of the population and slinked away to corporate servitude.

Circuit City eventually took the idea and ran with it, but jacked it up like they did with the rest of their business.

Meanwhile, the kid went out on his own, hired his first employee after a year and starting building a real business.

In 2000, Cal Net Technology Group reached a milestone.

They got Mann Theatres in LA as a client and were charged with administering their entire IT network.

That would get the attention of a lot of small to medium-sized businesses (their bread and butter) and launch a sustained period of 50% annual growth.

Jump to today and Cal Net Technology Group has headed south to Orange County opening offices in Anaheim and Irvine.

“As SMBs continue to look for ways to cut costs and increase ROI, we will continue to fill a void in the market for cost-effective, high-quality IT services,” Schuler recently stated.  “We’ve been extremely fortunate despite the downturn, and expanding our sales team in this key Southern California market was the next logical step both for the company and for our channel partners.”

If you have a small or medium size business and want to outsource your IT, take a look at these guys for no other reason than the guy in charge has walked in your shoes.

And that makes a big difference when it comes to knowing what you need.

Why You Should Consider Big Head Design

Big Head DesignYou know your website needs a lot of work.

You must get going on social media.

You need to jazz up your print.

You want a new marketing strategy, a fresh approach.

You want to make people stop, look and listen in this fast-paced new media world.

There are a lot of companies clamoring for this kind of work.

But it all comes down to trust, doesn’t it?

If you have a small business in Orange County, or anywhere else for that matter, we recommend you consider Big Head Design.


Because Justin Moore-Brown, the principal behind Big Head Design, will go above and beyond what your average marketer/designer will do.

And he will do it in style and enthusiasm, with a smart, strategic focus.

We know he’ll do a great job.

He created the award-winning (Hermes Creative) logo for this site, for example.

What kind of a guy is he?

The smart, enthusiastic, creative, I-have-a-plan kind.

The kind you can absolutely trust.

Follow him here to find out more or visit Big Head Design here.

Independence is Great but Interdependence is Better

American FlagI love small business owners and entrepreneurs for lots of reasons.

But the biggest reason of all is because they had the balls to say NO.

Not a childish, destructive NO.

More like a “nope”.

Nope, you’re wrong.

Nope, I can do it better.

Nope, you didn’t think of this.

They are a fiercely independent lot.

Sometimes too independent.

The small businesses that get big and the entrepreneurs who make it, without exception, are more than rebels.

They are experts at building teams, forming partnerships and developing alliances that propel them forward.

They lose that DIY Attitude because they know it’s hindering their growth.

And they don’t surround themselves with losers and flunkies so they can be the smart guy in the room.

They understand that being interdependent just makes sense.

There is no such thing as a universal genius.

We all have one or two things that we are particularly good at.

And we need everyone else to help us with the things we suck at.

We are all about as independent as every other living thing on earth.

And that’s a good thing.

Something also worth celebrating.