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Monthly Archives: October 2010

Goodwill Halloween

I like Goodwill. Our family gives more to them than any other charity. They seem straightforward and honest. They have a clear mission based on the “teach a man to fish” principle. They also make fun Halloween ads.

TED Talk – Adman Life Lessons from Rory Sutherland

Loving and Hating Twitter

Causing a Traffic Jam Doesn’t Make Your Music Suck Less

imperial starsWant to know how NOT to market yourself?

Meet Orange County-based Imperial Stars, who by all indications are neither imperial nor stars.

If they were, then they would not have had to block traffic on the southbound 101 yesterday to promote their song Traffic Jam 101.

Did I really just write that?

One punishment that has been suggested is to throw them in an Orange County jail for a year and force them to listen to their own music.

As you will see below, that might be considered cruel and unusual…

How Dianne Whitmire Became the Prius Queen of Southern California

You don’t get to be the King or Queen of anything without having a few loyal subjects.

And that’s exactly what you’ll find when it comes to Carson Toyota‘s Dianne Whitmire if you visit the PriusChat forums for folks in the market for a hybrid car.

That’s how I found her.

I had visited a few dealerships and gotten the classic runaround and decided to do a little more intensive research when I found all these people on PriusChat gushing over Dianne.

The Laguna Niguel resident is the perfect Prius salesperson for 5 main reasons.

1.  She’s a bit of a tech geek, having built websites for dealerships in the early days when everyone was coming online.

2.  She’s passionate about the Prius and really knows her stuff when it comes to all the details of the car.

3.  She goes the extra mile for the customer.

4.  She’s as honest as the day is long.

5.  She follows through.

I think of Seth Godin and his mantra to be remarkable or become a linchpin for your company and it immediately conjures an image of Dianne.

She is special when it comes to doing what she says she will do.  She stays in touch no matter what time of the day or night and promptly returning a text, call or email.

I wanted to surprise my wife with the car that day so what does she do?  Offers to drive my car TO MY HOUSE that night so I could enjoy a little fun with my family.


So how did Dianne become the Prius Queen?

Well she does all the stuff I just mentioned and more but what really happened was the merging of a personality with a trend.

As the Prius became more popular and more people were going online to shop for their cars, Dianne made herself into an expert on the Prius and online buyers.  She carved that niche for herself.

She sold other models too, but really focused on that one car.  She sold to buyers coming in off the street as well, but honed in on forging relationships with the online crowd.

She worked her tail off too.

To the point where she basically burned herself out, decided to leave the industry and semi-retire to her second home in the beautiful backcountry of Oregon.

She was hanging out there when she got a phone call asking if she would consider getting back in the game.

What was meant to be an hour long meeting at John Wayne Airport turned into six and two kindred car veterans realized they were a match made in heaven.

Today Dianne loves working at Carson Toyota where she began her career.

It’s good to be the Queen.

Interested in a Prius?   You can email Dianne directly at