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Monthly Archives: December 2010

Facebook – Take the Blue Pill or the Red Pill

“You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.”

Morpheus to Neo – The Matrix

No small business can afford to ignore the opportunities that present themselves on Facebook.

But first they have to unplug from The Matrix.

You may be on Facebook but it probably has you by the throat right now because you aren’t aware of how to really use it.

We have seen some pretty remarkable results by small business owners in one particular category over the past three months.

By using Facebook as a sort of lead generation platform, they are getting customers in the door and increasing sales.

As far as ROI complaints on social media goes, that ship has sailed.  There is a real return on your investment if you are willing to pony up some cash and time.

But you have to be willing to do both.  You have to spend your money and time.  You have to take the red pill.

And that’s the problem with most small business owners when it comes to Facebook.  They think taking the red pill means red numbers.  They fail to understand that decoding Facebook, breaking it down, understanding it and then using it, will get them in the black.

Every small business has to accept Facebook as The Matrix and then take advantage of that knowledge to capture real opportunities to make money.

For Small Business It’s a Facebook Recession

So time equals money.  And there are 500 million Facebook users.  And 50% (HALF!) visit Facebook every single day for an average of ten minutes a visit.

That’s 2.5 BILLION minutes a day.

Should anyone really question whether Facebook is worth $40 billion?

Of course it is.  It’s a Facebook, Apple, Google, Amazon world and the faster small business wakes up to that the better.

The Business Behind Facebook

If you are a small business and you don’t yet have a Facebook Page, stop complaining about those “noisy dirty automobiles” and park your horse and buggy at the curb.

Burn the buggy (your Yellow Pages ad budget) sell the horse (your direct mail budget) and take that money to build a proper website, blog and pages on Facebook and Twitter.

Cause there’s talk of a new recession for 2011.

Let’s call it The Facebook Recession.

Moms and dads who grew up driving to the mall to talk with their friends and buy at your store are now chatting on Facebook.  Kids who don’t talk to each other unless it’s by text or Facebook post don’t see your sign or your ad unless it’s on their phone.

Facebook is a time suck.  And it’s a revenue suck for small business.  You have to do something about it to stay relevant.  You have to embrace it.  We see way too many of our small business friends half-assing it and that ain’t gonna cut it any more.

Think about that New Year’s resolution today.

Resolve that the Facebook Recession will not eat your small business.

Technorati State of the Blogosphere

Technorati State of the Blogosphere

Considering a blog?

Yeah, it’s not 2005 but you should know it is hardly dead.

If you want to know what the current trends are and where things are heading, you can’t do much better than Technorati’s State of the Blogosphere Annual Report.

Christmas Food Court Flash Mob

This is beautiful.

This is human.

This is poetry.

This is how you market.

Kudos to Alphabet Photography of Niagara Falls, Canada.

So how does something like this get pulled off?

Check out the making of T-Mobile Dance.

Internet Marketing for Smart People

Internet Marketing for Smart PeopleYou know you need to get up to speed with the seismic changes that have forever altered the world of online marketing, but you just don’t have the time.

You’ve got a business to run after all, customers to care about, a family to feed.

You’ve put up a website, you’re on Facebook and Twitter but you’re just not sure how or why all of this is going to work.

That’s why you need to visit Copyblogger.

“But I don’t have time to read all this stuff!” you say.

No problem.

Now all you have to do is listen.

Do your work and let the music of Internet Marketing for Smart People play in the background.

Copyblogger founder Brian Clark, along with senior editor Sonia Simone and host Robert Bruce now offer a weekly podcast that is “designed to help tie together the things we talk about on Copyblogger into a coherent strategy you can use to build your business with online marketing.”

I get so much out of it I feel like I need to cut them a commission check on every sale.

It’s totally free and completely awesome (hey it’s Copyblogger, they ain’t the #1 marketing blog on Ad Age for nothing).

If you geek out on this stuff like I do you will love it.