Mashable cited a study today by Webtrends that confirms what we already know. That Facebook ads (if done right, and for a small business that is a big IF) outperform banner ads by a factor of 5. It’s important because there has been a massive backlash on Facebook ad effectiveness because the click through rates can, at times, be abysmally low. But you have to create a great ad and target correctly and have a proper landing page to make it all work.
A little Friday Fun: So we have some friends who are considering leaving Orange County for Portland, Oregon. We showed them this video.
Ever have one of those days?
When you run a small business, sometimes you think the whole world is against you.
You feel like an 8 year old girl singing the national anthem when suddenly her microphone cuts out.
In reality there is probably one lone jerk (listen for her laugh) who does enjoy seeing you screw up.
But the vast majority of people want you to succeed.
Because then they can bask in your success and you can offer them inspiration and a road map out of the jungle of mediocrity.
We all aspire.
No one sets out to screw up.
The more you realize that we’re all pretty much striving for the same thing, the easier it will be to keep your faith when things go wrong.