If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:
If you can dream – and not make dreams your master,
If you can think – and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:
If you can make one heap of all your winnings
And risk it all on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breath a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”
If you can talk with crowds and keep your virtue,
Or walk with kings – nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man, my son!
Rudyard Kipling (1865-1936)
MerchantCircle is reporting that 70 percent of small businesses surveyed are now saying that they are jumping on the Best price for generic viagrabandwagon in 2011. This is compared to 50% for 2010. That puts Google (66%) behind as an online marketing channel for the first time in this annual survey.
The fact is that Facebook (once you familiarize yourself with it) is cheap and easy to use. Although with the recent changes taking place there have been cries of despair with people begging Facebook to bring back some old features. (Chronological wall posting is a big one).
So how do you make this work if you are challenged with time and budget as all small businesses are?
First, decide how you want to use it. Don’t just get into it without thinking about what you want out of it. This is way way easier said than done. You actually have to stop and think. Just ask yourself what the best possible outcome could be and work from there.
Second, decide if you have the kind of employees or support system to make it happen and build some momentum. You can get started by attracting friends to your page but the problem with that is they are not your customers. If you have a decent email list you can put a link to Facebook on every email you send and ask for a Like. This may also be the time to consider Generic viagra next day delivery and a blog. Twitter is a different animal for customer acquisition and you can leverage it to push those people onto your Facebook Page. The blog matters because it gives you another outpost for content and allows you to go beyond short messaging. Anything that can help your customers in terms of informing, inspiring and entertaining is what you are after. You have to think like a media company. That is what we all are now.
What About Facebook Ads?
We know for a fact that they work very well for the right business. If you are in a business that is driven by relationships, like the jewelry business (think weddings, valentines day, anniversaries), we know it works. Because you can drill down into a target group within your buying radius that is either engaged or married, you can advertise to them very effectively. We have seen jewelry stores generating on average 80-100 qualified leads per month using Facebook ads. And sales are coming with those leads.
Managing a Facebook ad campaign is simple, affordable and flexible. You can turn the ad on and off at any time and set a daily budget. Creating an ad is easy too. Although it does require some creativity and some things work better than others. If you have the right business you can make it work. If you need help with Facebook or would like more information on how you can leverage social media to build your business click here.
There is no success without love. Have a great weekend and a Happy Valentine’s Day.
…and we all just live in it. The sooner small business owners accept this the better. Block out every other brand except those four in the picture above. It’s the fastest way to grasp what is happening. You must adapt or it’s going to be a constant struggle.
Your Competitive Advantage
Know that you have something to offer that your competition doesn’t. Even if that competition is Amazon. Namely, that you are local and live and probably have a huge amount of goodwill built up in your community. If you can leverage that on Facebook and Twitter and start building up your online community you are going to save money on advertising costs and eventually increase sales.
Commit Like a Spartan
But you have to be committed to getting up to speed in the new and changing world of Buy celebrex online uk. You can not just put a toe in the water. Every day we seeViagra doseabandoning their Facebook pages and Twitter accounts, sending the message that a) they did not see an immediate benefit b) could not devote the resources to maintaining a presence or c) did not know how to be effective at engaging customers online.
For whatever reason, it’s a mistake not to make this transition. The world is moving into a mobile social universe and you need to move with it. Check out Digital Nation, a documentary on Frontline (PBS) that came out this week. Read the latest statistics on email usage for the population under 20 (down last year 56%!). Kids don’t use the phone to talk any more and they don’t use email. You need to be where they are.
Facebook or Google May Buy Twitter
The big rumor yesterday was that both Facebook and Google were in talks to acquire Twitter. Twitter is being valued somewhere in the range of $8 to $10 billion. Twitter, like YouTube and others is just going to become part of the Google stable of companies or Facebook is going to grab it. So one of those Big 4 we mentioned in the title just got that much more powerful.
What Can You Do Today?
Take online very very seriously. Don’t just hand your website off to your nephew and let the intern manage your Facebook Page and determine your social media strategy. Drop the notion that you can just throw anything up online and that a long as you are there, that is all that matters. We call that shovelware. And the term has been around for 10 years. This is not a magazine online or a book or a press release. It is a game of engagement and community building and becoming a master of media and creating engaging content. Every company is a media company now. It’s become a much tougher game. But you can win. Just accept the world as it is and get moving.