Riviera Magazine is hosting its first-ever pop-up village during the 12th Annual Newport Beach Film Festival.  This cool event ends this week on Thursday May 5, so head on down to Lido Marina Village in Newport Beach, which has been transformed into a unique high-end gathering spot for shopping and dining .  The hours are 4PM to 10 PM.

There’s lots of great food, giveaways and some very compelling product displays.  It’s the kind of thing Riviera does better than anyone else.  Live events are a great channel for extending your brand and adding value for your clients.

From a marketing perspective, you have to love a print product that really pushes the envelope to create unique (as opposed to tired, worn-out, copycat) events that require a high level of execution.  Who else in Orange County but Riviera could pull off the Casa Surf Project?

Much of it has to do with the personality of publisher Chris Gialanella, a creative ball of smarts, energy and charm, who knows how to make the most out of what Orange County can offers to advertisers.

Lido Goes Pop! will be an opportunity for Orange County residents to meet directors, screenwriters and cinematographers as they mingle and meander throughout the VIP Lounges and pop-up suites surrounding the Lido Theatre in Newport Beach.

If you are unfamiliar with The Newport Beach Film Festival, more than 50,000 people show up annually to view screenings of over 350 films from all over the world that represent the best in independent and studio movie making.

Riviera is co-hosting the Film Festival’s closing party, Thursday May 5, following the screening of  “A Beginner’s Guide to Endings” at 7:30m PM at Lido Theatre.  Tickets for the film and party are available online here.

A portion of the proceeds will benefit Red Cross Japan Relief.

For more on the event go here.