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Monthly Archives: May 2013

Loren Feldman is Spot On About Groupon

This is dated but we’ve been having so many discussions about the “Groupon Fallout” that I thought I would re-post it.

Infographic: Quality Content is the Soul of Online Success

The-Anatomy-Of-Content-Marketing

 

Thanks to contentplus.co.uk for the cool artwork and analysis!

Too Many Hats: The Small Business Problem That Never Goes Away

Hats Picture

 

Forget our beautiful Orange County weather.  Forget your kids, your wife, your friends and your favorite workout. Just stare at these hats and think of all you have to do to succeed at your business.

Forget your church, your synagogue, your mosque and your temple.  Forget that neighbor you were going to help out and that trip you were going to take.

And just stare at these hats.

Something is wrong with this picture.

And that something is us.

We are all trying to do too much. Simply because we think we can. I find this to especially be the case with Orange County small businesses.  There is something about the area we live in.  The fact that it is not LA or San Francisco or Riverside for that matter.  It feels resourceful yet still remote and breeds an odd sense of self-reliance because there is no tech epicenter.

What I am mostly referring to is the reliance on your own strategies when it comes to online marketing, digital marketing or whatever you want to call it.  Social media of course, has become something everyone suddenly feels like they are capable of doing themselves.

It is time to start thinking about giving up a little control and start outsourcing your marketing efforts because the ride you are on now will never end.  You can’t get ahead if you are constantly catching up.  The only way anyone ever grew from being just another small business into a highly profitable or bigger one is to grow your team.

But there is one rather large looming problem with this.

And that is trust.

The fact of the matter is that it is very difficult to find good people you can trust.  You’d like to outsource ALOT of things but it’s going to cost you in a lot of ways.

Time to find someone.  Money to pay them.  And unfortunately, if it doesn’t work out, you can multiply all of that times ten.

If you are looking to outsource your marketing needs in Orange County we can help you find some folks you can trust.  It’s worth it’s weight in gold and your closet will suddenly be able to hold more than hats.

By |May 28th, 2013|marketing, orange county, small business|Comments Off on Too Many Hats: The Small Business Problem That Never Goes Away

Friday Fun An Honest Cable Company TV Ad

By |May 27th, 2013|misc|Comments Off on Friday Fun An Honest Cable Company TV Ad

Steve Jobs Video On Passion

By |May 27th, 2013|misc|Comments Off on Steve Jobs Video On Passion

Orange County

By |May 27th, 2013|orange county|Comments Off on Orange County