bobdylan“Once upon a time you dressed so fine
You threw the bums a dime in your prime, didn’t you?
People’d call, say, “Beware doll, you’re bound to fall”
You thought they were all kiddin’ you
You used to laugh about
Everybody that was hangin’ out
Now you don’t talk so loud
Now you don’t seem so proud
About having to be scrounging for your next meal.”
Bob Dylan, “Like A Rolling Stone”

The reckoning is upon us.

And you have a choice.

You can join the movement.

Or be swallowed whole by it.

Check your buzzwords at the door: Transparency, Authenticity, Responsibility, Community…

and do something very, very simple.

Help somebody.

Forget personal branding and social media and marketing and search engine optimizing.

Just lend a hand to your fellow man.

See what happens.

Turn on to this new world that is transparent and connected.

Tune in to what people are saying to you.

Listen for a change bigmouth.

Help the customer late on his payment.

Help the employee down on his luck.

Just do it.

For 24 hours.

Then you can go back to freaking out.

But I’m telling you.

The counterculture is here.

And helping each other is what’s blowin’ in the wind.