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Hats Picture


Forget our beautiful Orange County weather.  Forget your kids, your wife, your friends and your favorite workout. Just stare at these hats and think of all you have to do to succeed at your business.

Forget your church, your synagogue, your mosque and your temple.  Forget that neighbor you were going to help out and that trip you were going to take.

And just stare at these hats.

Something is wrong with this picture.

And that something is us.

We are all trying to do too much. Simply because we think we can. I find this to especially be the case with Orange County small businesses.  There is something about the area we live in.  The fact that it is not LA or San Francisco or Riverside for that matter.  It feels resourceful yet still remote and breeds an odd sense of self-reliance because there is no tech epicenter.

What I am mostly referring to is the reliance on your own strategies when it comes to Buy cipro fedex shipping, digital marketing or whatever you want to call it.  Buy cipro fedex shippingof course, has become something everyone suddenly feels like they are capable of doing themselves.

It is time to start thinking about giving up a little control and start outsourcing your marketing efforts because the ride you are on now will never end.  You can’t get ahead if you are constantly catching up.  The only way anyone ever grew from being just another small business into a highly profitable or bigger one is to grow your team.

But there is one rather large looming problem with this.

And that is trust.

The fact of the matter is that it is very difficult to find good people you can trust.  You’d like to outsource ALOT of things but it’s going to cost you in a lot of ways.

Time to find someone.  Money to pay them.  And unfortunately, if it doesn’t work out, you can multiply all of that times ten.

If you are looking to outsource your marketing needs in Orange County we can help you find some folks you can trust.  It’s worth it’s weight in gold and your closet will suddenly be able to hold more than hats.

Inspiration from Improv Everywhere

Great marketing is great theater. Watching some professional actors take over a carousel in New York City may inspire you to take some chances the next time you promote your product or service. Have a fun and safe 4th of July weekend.

When to Post on Facebook and Twitter

Ever feel like all your Facebook posts and Twitter Tweets enter into a black hole of irrelevancy never to return again?

It could be lots of things – how you write, who you write for, what you say.

That’s the kind of meaty stuff you really have to work at  and think hard about.  It demands effort and commitment.  But an easy fix that can have a HUGE impact is  WHEN you post.

Thanks to KISSMetrics, you can easily eliminate a key variable that could be dragging down your social media impact.