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Sometimes Brand biaxin just works.

Like when a happy customer uploads a video to Best price for generic viagra surprising his mother-in-law with a new car.

That is what Orange County resident Bill Rams did after he purchased a CX-7 from OC Mazda.

From Bill’s Facebook page:

“On Saturday, we surprised my mother-in-law with a new CX-7. A few years ago, she put her career as a golf pro on hold to be the primary caregiver for her mother, father and husband – all of whom passed away between July 2009 and March 15, 2010. Today, she’s still taking care of her family, spending afternoons with our six-month-old, Charli… Thank you OC Mazda for helping us honor her with a new car. She loves it!”

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MerchantCircle is reporting that 70 percent of small businesses surveyed are now saying that they are jumping on the Best price for generic viagrabandwagon in 2011. This is compared to 50% for 2010. That puts Google (66%) behind as an online marketing channel for the first time in this annual survey.

The fact is that Facebook (once you familiarize yourself with it) is cheap and easy to use. Although with the recent changes taking place there have been cries of despair with people begging Facebook to bring back some old features. (Chronological wall posting is a big one).

So how do you make this work if you are challenged with time and budget as all small businesses are?

First, decide how you want to use it. Don’t just get into it without thinking about what you want out of it. This is way way easier said than done. You actually have to stop and think. Just ask yourself what the best possible outcome could be and work from there.

Second, decide if you have the kind of employees or support system to make it happen and build some momentum. You can get started by attracting friends to your page but the problem with that is they are not your customers. If you have a decent email list you can put a link to Facebook on every email you send and ask for a Like. This may also be the time to consider Generic viagra next day delivery and a blog. Twitter is a different animal for customer acquisition and you can leverage it to push those people onto your Facebook Page. The blog matters because it gives you another outpost for content and allows you to go beyond short messaging. Anything that can help your customers in terms of informing, inspiring and entertaining is what you are after. You have to think like a media company. That is what we all are now.

What About Facebook Ads?

We know for a fact that they work very well for the right business. If you are in a business that is driven by relationships, like the jewelry business (think weddings, valentines day, anniversaries), we know it works. Because you can drill down into a target group within your buying radius that is either engaged or married, you can advertise to them very effectively. We have seen jewelry stores generating on average 80-100 qualified leads per month using Facebook ads. And sales are coming with those leads.

Managing a Facebook ad campaign is simple, affordable and flexible. You can turn the ad on and off at any time and set a daily budget.   Creating an ad is easy too.  Although it does require some creativity and some things work better than others.  If you have the right business you can make it work.  If you need help with Facebook or would like more information on how you can leverage social media to build your business click here.

Small Business Owner Thinks Facebook is a Fad

It’s a Facebook Amazon Google Apple World

…and we all just live in it.  The sooner small business owners accept this the better.  Block out every other brand except those four in the picture above.  It’s the fastest way to grasp what is happening. You must adapt or it’s going to be a constant struggle.

Your Competitive Advantage

Know that you have something to offer that your competition doesn’t.  Even if that competition is Amazon.  Namely, that you are local and live and probably have a huge amount of goodwill built up in your community.  If you can leverage that on Facebook and Twitter and start building up your online community you are going to save money on advertising costs and eventually increase sales.

Commit Like a Spartan

But you have to be committed to getting up to speed in the new and changing world of Buy celebrex online uk.  You can not just put a toe in the water.  Every day we seeViagra doseabandoning their Facebook pages and Twitter accounts, sending the message that a) they did not see an immediate benefit  b) could not devote the resources to maintaining a presence or c) did not know how to be effective at engaging customers online.

For whatever reason, it’s a mistake not to make this transition.   The world is moving into a mobile social universe and you need to move with it.  Check out Digital Nation, a documentary on Frontline (PBS) that came out this week.  Read the latest statistics on email usage for the population under 20 (down last year 56%!).  Kids don’t use the phone to talk any more and they don’t use email.  You need to be where they are.

Facebook or Google May Buy Twitter

The big rumor yesterday was that both Facebook and Google were in talks to acquire Twitter. Twitter is being valued somewhere in the range of $8 to $10 billion.  Twitter, like YouTube and others is just going to become part of the Google stable of companies or Facebook is going to grab it.  So one of those Big 4 we mentioned in the title just got that much more powerful.

What Can You Do Today?

Take online very very seriously.  Don’t just hand your website off to your nephew and let the intern manage your Facebook Page and determine your social media strategy.  Drop the notion that you can just throw anything up online and that a long as you are there, that is all that matters.  We call that shovelware.  And the term has been around for 10 years.  This is not a magazine online or a book or a press release.  It is a game of engagement and community building and becoming a master of media and creating engaging content.  Every company is a media company now.  It’s become a much tougher game.  But you can win.  Just accept the world as it is and get moving.

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Appliance Medic ServiceSo our dryer died over the weekend.  And I must have spent three days trying to find an Orange County repair person/shop/service that could a) actually do the job and b) do it at a  fair price.

I called my local repair guys first.  Each of them came over and said they could not do it because it was a gas dryer but would recommend someone.

Both of their recommendations did not work out for a variety of reasons.

So I went online and started poking around Yelp.  I typed in “appliance repair” Irvine and to the top popped Appliance Medic Service.  Over 50 reviews and an average star rating (AVERAGE!) of 5 stars.  I read the reviews and they were glowing.  These guys get it, I thought.  Let’s call them.

I call.  It’s 9:30 at night and what do I get? A live person.  And not just anyone.  The owner.  We talk and I tell him the issue.  He says he will come over and give me a free estimate.  I say free as in FREE?  He says yes.  We make a time for the following morning.

Appliance Medic Service Owners

Owners Doug Scott and Lamberto Pico of Appliance Medic Service

Lamberto Pico and his partner Doug Scott show up on time dressed in hospital smocks.  Appliance MEDIC right?  They are having fun at work – I am smitten. They take a look at the dryer.  They see the problem right away. They give me the price. The price is 2x less than other quotes I have received.  They fix it in 20 minutes.  They process my payment on their iPhone.  I am swooning.  Then they tell me their story.

They both got laid off a few years back and took a flier on starting their own appliance repair company.  They don’t do any advertising or marketing.  They just do what they say they are going to do and watch the Yelp reviews pour in. They are smart, personable guys.  They work hard.  They care.  They are rare.

Customer service sounds easy.  Everybody talks about it.  But very few walk the talk.  Lamberto and Doug do.  Call them the next time you need a repair.

Small Business Spending Big on Facebook

Facebook AdsA huge chunk of the $1.86 BILLION in revenue that Best price for generic viagra made last year came from self-service advertising. About 60% of it according to eMarketer.

The self-service system on Facebook is the easiest way for a Brand biaxinto reach a  highly targeted segment of the Facebook population.  You can limit your budget, turn your ad on and off, only pay if your ad gets clicked, edit your ad and split-test it too.  Split-test? We’ll cover that another time.

You can’t ignore where everyone is hanging out.  It’s like walking by a busy restaurant when you’re hungry and claiming the food in there is no good.

Say what?

After all, you’re hungry for sales and the old ways aren’t working.  In the meantime, here are all these people sitting around talking to each other and telling you what they are interested in.

And that is the key.

Where else are you going to be able to target people based on their interests, geography, age all at once for maybe $5 a day?

Here’s the catch though.  You can’t go in thinking it’s an ATM.  Facebook advertising  is more of a lead generation tool than anything else.  It’s not going to close the deal for you.  If you are good at closing hot leads you should jump all over it.

But you have to be smart about the ad you create.  It better be a great offer. And it should have a good landing page. And that landing page has to shout at them to take one action and one action only.

You may need help doing that.

If you do, email us here.

Great article from Reuters on small business advertising and Facebook here.