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TED Talk: 8 Keys To Success

By |April 11th, 2011|misc|2 Comments

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This is a respost of the most popular post ever on OCBizBlog. The Emmy® Award-winning DEADLIEST CATCH returns to Discovery Channel on Tuesday, April 19 at 10 pm ET/PT

I watch TV.

Most of it sucks.

Deadliest Catch does not.

Part of its appeal is not so much the drama of fishing on the Bering Sea but riding along with Sig and Jonathan and the rest of the guys and watching them lead, manage and operate their small businesses.

Here are five key things I take away:

1.  Know Who You Are.

dc5You hear it time and time again but it bears repeating.  If you are not crystal clear about what you do and why you are doing it, no one else will be.  Most of the Deadliest Catch guys are second or third generation fisherman.  It’s not like they have identity issues.  But for many of us forging a new path, we sometimes question if it is the right one. Don’t.  Be bold.  Build a boat and launch it.  It’s the only way to get collaborators and customers on board.

2.  Fish for Crab.  Don’t Herd Cats.


Know your market.  And don’t waste time going up and down different channels and pockets of opportunity you THINK will pan out.  Find your freakin’ crab.  Know everything about them.  And make sure they are keepers.  You want big fat crab, not kitties.  Kitties are solo and hide and want to be left alone.  You want customers that are part of a tribe, hanging out together, waiting to be scooped up and…well…not eaten….but you know.

3.  It’s Gonna Get Rough Sometimes.

dc2It’s not easy.  90% of businesses are gone in five years.  It’s usually money or poor planning or not knowing #1 or #2.  No matter what you do it is going to take a herculean effort to break into calm waters where MAYBE one day you can coast for awhile.  And as soon as you do, another boat passes you by or a storm kicks up and you’re right back in it.  It ain’t easy, I know firsthand, but dammit, you just have to power through.

4.  Form a Band of Brothers.


Gotta have a crew.  Even if you are running solo, you need to have a group of peers you can meet with to bounce ideas off of and hold you accountable.  Otherwise you’ll start to feel sorry for yourself because the crazy idea you had isn’t quite working out.  Well guess what?  That idea was crazy.  And you didn’t know it because you kept it all locked up in your head.  Get out there.  Get some partners.  Collaborate.  Help people. It will all come back.

5.  There Has To be a Big Payoff.

dc6Come on.  I mean why are you busting your ass?  It’s no fun if you’re not building something that will take you somewhere.  Somthing that excites you because it opens the door to other possibilities.  Dream big or go home.  Watch Jonathan when the Time Bandit is on crab.  He’s like a kid.  THAT’S when it gets fun.  That’s when your hard work pays off.  Because you’ve done #1-4 and now there’s a reward.  Go out and do the same.  Get yours. You deserve it.


TED Talk: Richard St. John on Success

By |March 26th, 2011|misc|4 Comments

Are You Double Dream Hands Commited to Your Business?

from YouTube:

“John Jacobson teaches his original choreography for the song Planet Rock. Planet Rock is an original composition of John Jacobson and all credit goes to him. The original video is also available for free viewing on his website at Music Express Magazine.
This video has been posted with full permission from John Jacobson and the Music Express Magazine. Enjoy the video, and may your double dream hands stay dreamy!”

His commitment landed him on Ellen too:

By |March 18th, 2011|misc|6 Comments

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If you can keep your head when all about you
Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
But make allowance for their doubting too;
If you can wait and not be tired by waiting,
Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
And yet don’t look too good, nor talk too wise:

If you can dream – and not make dreams your master,
If you can think – and not make thoughts your aim;
If you can meet with Triumph and Disaster
And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
And risk it all on one turn of pitch-and-toss,
And lose, and start again at your beginnings
And never breath a word about your loss;
If you can force your heart and nerve and sinew
To serve your turn long after they are gone,
And so hold on when there is nothing in you
Except the Will which says to them: “Hold on!”

If you can talk with crowds and keep your virtue,
Or walk with kings – nor lose the common touch,
If neither foes nor loving friends can hurt you,
If all men count with you, but none too much;
If you can fill the unforgiving minute
With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
And – which is more – you’ll be a Man, my son!

Rudyard Kipling (1865-1936)

How Marketers Do Marriage Proposals

There is no success without love. Have a great weekend and a Happy Valentine’s Day.

By |February 12th, 2011|misc|7 Comments