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No One Is Going To Steal Your Idea

stolenideaSeriously.

Get over it.

If it’s any good, you’re going to have to shove it down their throats anyway.

So stop.

And get to work.

PS  I wrote this to myself.

OCBizBlog Snags 2009 Hermes Creative Award

hermesWe recently found out that OCBizBlog received an Honorable Mention for the 2009 Hermes Creative Awards.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops and freelancers.

The Association of Marketing and Communication Professionals (AMCP) administers the program. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals who have entered AMCP competitions. The Advisory Board oversees awards and recognition programs, provides judges and sets standards for excellence.

AMCP also administers the MarCom Awards, perhaps the largest and most prestigious international recognition program for marketing and communication professionals.

Congratulations to our partner and designer Justin Moore-Brown of Mobo Media.

Why We Drove to Sport Chalet and Bought From Big 5

vintage-basketball-shoesAfter visiting some friends last night, we decided to stop at our local Sport Chalet.

It was to be a quick trip and for the first time in a long time it was not to purchase something for the kids.

Much to my wife’s chagrin, her out-of-shape, middle-aged husband is still playing basketball with his buddies every Sunday morning.

All I needed was a pair of basketball sneakers.

I am not that picky when it comes to stuff like this.  Just get me something that works at a price that is reasonable and I am good to go.  I don’t care much about colors and style and have very little brand loyalty.

One of the things guys brag about on Sundays is the deal they got on their most recent shoes.  So I sort of had that in mind as I trolled the bottom rack for sales.

I found a $45 shoe by Nike that looked like it would work and asked the sales rep for my size.

He came back.

Nope, no size 12.

OK, I looked around and found a $50 Adidas.

“How about this one?”

The sales rep left, came back….

Nope, no size 12.

I looked at my wife and smiled.  Pretty convenient not to have the two cheapest pairs.  OK, I’ll play along.  They must have my size in the $60 shoe, right?

Nope, no size 12.

Now it was getting funny.

And adding to this circus act, was my 3 year-old riding around the store in a trike and my 5 year-old hula hooping in the aisle, which their pleasant staff was tolerating.  I actually felt bad for the staff, because this had nothing to do with them.  It was management who was dropping the ball.

I took one last shot.

I tried for the $70 Nike.

Nothing.

In Sport Chalet world, size 12 basketball sneakers had become a rare and translucent object, like a Faberge Egg or a Dodo Bird.

So we left.

Went to Big 5.

Asked for a pair of size 12 basketball sneakers.

They had them.

We bought them.

End of story.

Sport Chalet: I know you guys are hurting.  I read the recent LA Times article.  Your stock is in the tank.  But there are still loyal customers out there who, out of habit, drive to your stores.  To experience such a shoddy performance like we did, tells me one thing.  Game over. It’s time to find a buyer.

Business Counterculture: Turn On, Tune In, Help Out

bobdylan“Once upon a time you dressed so fine
You threw the bums a dime in your prime, didn’t you?
People’d call, say, “Beware doll, you’re bound to fall”
You thought they were all kiddin’ you
You used to laugh about
Everybody that was hangin’ out
Now you don’t talk so loud
Now you don’t seem so proud
About having to be scrounging for your next meal.”
Bob Dylan, “Like A Rolling Stone”

The reckoning is upon us.

And you have a choice.

You can join the movement.

Or be swallowed whole by it.

Check your buzzwords at the door: Transparency, Authenticity, Responsibility, Community…

and do something very, very simple.

Help somebody.

Forget personal branding and social media and marketing and search engine optimizing.

Just lend a hand to your fellow man.

See what happens.

Turn on to this new world that is transparent and connected.

Tune in to what people are saying to you.

Listen for a change bigmouth.

Help the customer late on his payment.

Help the employee down on his luck.

Just do it.

For 24 hours.

Then you can go back to freaking out.

But I’m telling you.

The counterculture is here.

And helping each other is what’s blowin’ in the wind.

By |March 13th, 2009|misc|4 Comments

OCJobTalk Takes Off

ocjtlogofinal1

OCJobTalk has quadrupled membership in the last 2 weeks.

The site is being populated by some very cool and talented people, almost all of whom live in Orange County.

People are joining groups and engaging each other and generally looking for any opportunity to “NETWORK to GET WORK.”

We are using Twitter to spread the word about this social network where you can speak directly to people who may be able to help you land that next gig.

You can find the two co-founders on Twitter: @BigHeadAsian and @SteveAverill.

If you do not have an account at Twitter, open one up and start following us and we will direct you to OCJobTalk happenings and postings.

Be sure to follow @OCJobTalk as well.  That is the main Twitter account for the site.

By |March 10th, 2009|misc|1 Comment

OC Job Talk: You Have to NETwork to GETwork

ocjtlogofinal

With all the contacts we have in Orange County and knowing people are scrambling for work, it only made sense for us to launch OCJobTalk.

And when I say “us”, it primarily means Justin Moore-Brown of BigHead Design and myself.

We are using Twitter to spread the word about this social network where you can speak directly to people who may be able to help you land that next gig.

You can find Justin on Twitter using @BigHeadAsian and I am @SteveAverill.

If you do not have an account at Twitter, open one up and start following us and we will direct you to OCJobTalk happenings and postings.

Be sure to follow @OCJobTalk as well.  That is the main Twitter account for the site.

Think of the best job you’ve ever had.

Chances are you didn’t find it on Monster or Craigslist or (egads) the newspaper.

No, you probably knew someone who knew someone who heard about an opening at XYZ, Inc.

And it was a great job, with benefits and good pay and the kind of work you enjoy doing.

According to Cornell University Career Services, statistics show that up to 80% of all jobs are unadvertised.

But why?

Because it’s all about trust and people like to hire from people they trust, even if it’s second, or third-hand.

According to corporate recruiters, two-thirds of job seekers will find jobs networking.

Use OCJobTalk as a resource center and view all of us and someone who could be a few steps away from your dream job.

Find out what companies we worked at and ask us about them. Friend someone who is in an unrelated career and see if they have any contacts you could call. Mix it up! Ask us anything, you never know where is might lead!

By |March 4th, 2009|misc|1 Comment