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dianne whitmire carson toyota

In the world of men, most of us are well-dressed neanderthals who see EVERYTHING  as ZERO SUM.  Someone has to win and someone has to lose.

And that’s why Dianne Whitmire loves us.

Because as a human being who has actually evolved, Dianne Whitmire does not suffer from the Amygdala Hijack.  She does not go into caveman fight or flight mode when you sit across from her to work out a deal on a new car.

She actually thinks to herself…how can I come up with a solution that will benefit both of us?

Notice I didn’t say how much she cared about you, or wanted to be your partner in this endeavor or that she just really really wanted to help you.  EVERYONE IS RUNNING AROUND CLAIMING TO DO THAT. And it’s complete bullshit.

We all act out of self-interest.  You think Dianne is in the car business so she can eat tuna out of a can in a one-bedroom condo and never visit her Marine Sgt son stationed in Hawaii?


Dianne Whitmire is a capitalist.  But she’s not a prick capitalist.  She’s a creative capitalist.

She finds a way to make it work.  She seeks resolution to complex issues.  She resonds…quickly.  She thinks about YOU.  And she makes things happen.

She has managed to sell 12 vehicles in a single day.  She will work thirty straight days without almost any rest, selling cars night and day.  We estimate  that she probably sells more fuel efficient cars than any other woman on planet earth.

And it comes down to one thing and one thing only. She is not a he.

If she was a guy she would be begging me to write this post instead of telling me to take it down because it embarrasses her. If she was a guy she would get herself featured in magazine profiles and in the Guinness World Book of Records like that tool Joe Girard.

Only a freaking guy would want to see himself in the Guinness World Book of Records for doing what he’s hired to do.

Dianne doesn’t want any accolades.  She doesn’t want recognition.  She just wants to kick ass for herself AND for you.

The power of AND is a beautiful thing.

It’s a woman thing.

Like mother AND child.

Women just get cooperation better than us guys.  It’s in their DNA.  And we need to praise and thank the women who are gutsy enough to jump into a man’s game and teach them how to do the right thing.

You make it work for yourself AND the customer.

Even a guy can understand that.



By |May 2nd, 2014|marketing, orange county, small business|Comments Off on Why Dianne Whitmire Sells More Cars Than All Those Boys

Marketing Mastermind Steve Hochmann of Fit Body Boot Camp Irvine

By |June 1st, 2013|marketing, orange county, strategy|Comments Off on Marketing Mastermind Steve Hochmann of Fit Body Boot Camp Irvine

UCLA Coaching Legend Sue Enquist at TEDxIrvine

By |June 1st, 2013|orange county, tedxirvine|Comments Off on UCLA Coaching Legend Sue Enquist at TEDxIrvine

Jamin Love’s Downtown Disney Flash Mob Proposal

By |June 1st, 2013|orange county|Comments Off on Jamin Love’s Downtown Disney Flash Mob Proposal

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Hats Picture


Forget our beautiful Orange County weather.  Forget your kids, your wife, your friends and your favorite workout. Just stare at these hats and think of all you have to do to succeed at your business.

Forget your church, your synagogue, your mosque and your temple.  Forget that neighbor you were going to help out and that trip you were going to take.

And just stare at these hats.

Something is wrong with this picture.

And that something is us.

We are all trying to do too much. Simply because we think we can. I find this to especially be the case with Orange County small businesses.  There is something about the area we live in.  The fact that it is not LA or San Francisco or Riverside for that matter.  It feels resourceful yet still remote and breeds an odd sense of self-reliance because there is no tech epicenter.

What I am mostly referring to is the reliance on your own strategies when it comes to Buy cipro fedex shipping, digital marketing or whatever you want to call it.  Buy cipro fedex shippingof course, has become something everyone suddenly feels like they are capable of doing themselves.

It is time to start thinking about giving up a little control and start outsourcing your marketing efforts because the ride you are on now will never end.  You can’t get ahead if you are constantly catching up.  The only way anyone ever grew from being just another small business into a highly profitable or bigger one is to grow your team.

But there is one rather large looming problem with this.

And that is trust.

The fact of the matter is that it is very difficult to find good people you can trust.  You’d like to outsource ALOT of things but it’s going to cost you in a lot of ways.

Time to find someone.  Money to pay them.  And unfortunately, if it doesn’t work out, you can multiply all of that times ten.

If you are looking to outsource your marketing needs in Orange County we can help you find some folks you can trust.  It’s worth it’s weight in gold and your closet will suddenly be able to hold more than hats.

By |May 28th, 2013|marketing, orange county, small business|Comments Off on Too Many Hats: The Small Business Problem That Never Goes Away

Orange County

By |May 27th, 2013|orange county|Comments Off on Orange County