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JPOCAutoTeamBuying a car can be a stressful experience. It can feel like going to war against an adversary to destroy you and take everything you’ve got.  John Patterson know this.  That’s why when he set out to get into the car business in 2004, he wanted customers to have the kind of positive experience that would create something unique in his business – word of mouth developed from caring about the customer from the moment they buy until they’re ready to sell.

It’s a different kind of buying experience and the service visits feel like checkups not wallet drains. He  hires employees who understand at the end of the day that they are in the people business first and the car business second.  You can just feel it when you’re there and you see it with the engagements with customers.

Tustin Mazda has won several awards from Mazda Corp., which he says “motivates us to stay at the top of our game.” The Huntington Beach location is the only “Mazda Retail Revolution” showroom in Orange County.

Patterson sets aside $50 from every vehicle sold to be donated to community charities, such as the American Cancer Society Relay for Life, Pancreatic Cancer Research and the Mariners Elementary School Foundation. A member of the Mariners Church in Irvine, Patterson also offers “give cards” instead of gift cards, that offer support to those in need.

“Our philosophy is very simple: take care of the community and the community will take care of our business,” he said.

The company’s annual Christmas Party is “a true morale builder,” Patterson said, and he treats his employees to a Prom Night-like party, an overnight stay at a nice hotel, and a babysitter to watch employees’ children.

“Many dealers have eliminated this expense as unnecessary, but I could not disagree more,” he says.

It is no wonder that Patterson won an Orange County Register Top Workplaces award for Best Leader.  It’s the kind of recognition that can be canned and pasted over with nothing really special behind it.  But in this case it’s truly deserved.

John Patterson is the kind of leader that thinks things through and takes massive action once he’s made a decision.  That filters down through the rest of the business and lights a flame of passion for customer service.  It makes car buying a whole new experience.  One in which you feel taken care of and loyal to your provider.  It’s a formula for winning.  And it’s a very rare thing.


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The Wall Street Journal’s All Things Digital is reporting that Orange County’s Specific Media has bought MySpace from News Corp. for $35 million.  The deal has not been officially signed off on but is being completed today, according to their sources.

Newscorp. bought MySpace back in 2005 for $580 million.

News Corp. had hoped to get $100 million for what was once one of the hottest properties on the internet.

An article in yesterday’s Wall Street Journal described Specific Media and speculated on a deal:

“Founded in 1999 by Tim Vanderhook and his brothers Chris and Russell, Specific Media helps marketers buy digital ads across the Web, online video, mobile and even the TV. The Irvine, Calif., company got its start brokering ad space for websites and quickly moved into the fast-growing business of collecting and using Web browsing, demographic, geographic and other profile information about consumers to target ads. The company now ranks among the largest online advertising networks in the country, reaching 170.9 million unique U.S. visitors in May, or about 79% of the U.S. Internet users, according to comScore Inc.

A Myspace deal would give the company access to data about Myspace users to be used for ad targeting. It also would transform the firm into a media company with its own ad space to sell instead of simply an online ad technology firm that brokers ad space on behalf of other websites.

Specific Media’s executive team includes knowledge of the inner-workings at Myspace, with two executives who previously worked at Fox Audience Network, News Corp.’s online advertising unit that sold ads for Myspace.

Specific Media has raised more than $110 million in funding, closing a $100 million round of financing from private-equity firm Francisco Partners in 2007. Since then, the company has acquired a couple of digital advertising companies, including online video company Broadband Enterprises and an Amsterdam ad technology company.”


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Fed Chairman Ben Bernanke: “They will lend the money out won’t they?”

Treasury Secretary Henry Paulson: “They will.”

Final Scene of HBO’s “Too Big To Fail


How’s that big bank loan working out for you?

Got a return call yet?

Feel like you’re one of a hundred guys asking the same girl out on a date?

What if I told you there was a for small business lending?

And that all you had to do was visit their website and type in your information ONE TIME and a service would match your compatibilities with hundreds of potential lenders.

And quite possibly in a couple of weeks, you would have that loan you so desperately need. Because after all,  you are just so kick-ass awesome that the only thing holding you back is a little bit of cash.

And suddenly, you’re gettin’ paper.

Boefly is a smart, legitimate solution for small business financing needs.  They make loans anywhere from $25,000 up to $2 million.  If you are an independent check them out.  If you are a franchisee, drop everything and check them out right now.

Del Taco, Car’ls Jr., Dunkin’ Donuts, Arby’s all use their services, and with good reason.

Through Boefly, a franchisor can offer franchisees access to over 600 lenders.

Recently, Boefly launched their Franchise Concierge Team service to address the challenges and difficulties franchisees face trying to access capital.  The site uses a proprietary compatibility matching technology, to connect lenders with borrowers who meet their loan package lending criteria.

Since the Concierge Team service started, over 50 franchisors have signed up with one to two new brands joining every week, including CKE Restaurants (Carl’s Jr, Del Taco) out of Carpinteria.

BoeFly has been featured in Inc Magazine, on the Fox Business Network and recently participated in the International Franchise Association’s invitation-only Small Business Lending Summit in Washington DC, attended by SBA Administrator Karen Mills.

“The response to our Franchisor offering has been overwhelming. We believe this is because of the fact that we are bridging an important gap between franchisors and lenders; helping franchisees connect with compatible lenders who understand the benefits of franchise lending” said Mike Rozman, President of BoeFly.

Sounds pretty good.  What do you think?  Is this a service you would use?

This Week Don’t Miss Riviera Magazine’s Lido Goes Pop!

Riviera Magazine is hosting its first-ever pop-up village during the 12th Annual Newport Beach Film Festival.  This cool event ends this week on Thursday May 5, so head on down to Lido Marina Village in Newport Beach, which has been transformed into a unique high-end gathering spot for shopping and dining .  The hours are 4PM to 10 PM.

There’s lots of great food, giveaways and some very compelling product displays.  It’s the kind of thing Riviera does better than anyone else.  Live events are a great channel for extending your brand and adding value for your clients.

From a marketing perspective, you have to love a print product that really pushes the envelope to create unique (as opposed to tired, worn-out, copycat) events that require a high level of execution.  Who else in Orange County but Riviera could pull off the Casa Surf Project?

Much of it has to do with the personality of publisher Chris Gialanella, a creative ball of smarts, energy and charm, who knows how to make the most out of what Orange County can offers to advertisers.

Lido Goes Pop! will be an opportunity for Orange County residents to meet directors, screenwriters and cinematographers as they mingle and meander throughout the VIP Lounges and pop-up suites surrounding the Lido Theatre in Newport Beach.

If you are unfamiliar with The Newport Beach Film Festival, more than 50,000 people show up annually to view screenings of over 350 films from all over the world that represent the best in independent and studio movie making.

Riviera is co-hosting the Film Festival’s closing party, Thursday May 5, following the screening of  “A Beginner’s Guide to Endings” at 7:30m PM at Lido Theatre.  Tickets for the film and party are available online here.

A portion of the proceeds will benefit Red Cross Japan Relief.

For more on the event go here.


Storage Wars and The Golden Age of Small Business Television

Eric Felton of the Wall Street Journal has a great article out today entitled “Who Needs an MBA When We Have ‘Dog the Bounty Hunter’?”

He opens up with the recent arrest of Nicolas Cage and the fact that he was bailed out by Duane Chapman, the above-mentioned bounty hunter and TV star.

Chapman runs a bail bonds business, which is about as far away from the Fortune 500 as you can get.   Cake Boss star Buddy Valastro has a Hoboken, NJ bakery.  The Brand accutane over the net boys run crab fishing boats.  The guys from American Chopper make custom motorcycles.  And right here in Orange County, Dave Hester and Jarrod Schultz mix it up on Storage Wars, buying and selling abandoned storage unit items, often at a healthy profit.

You can’t get a much better education on basic small business skills when you watch these shows.  Yes, there are some moments that seem pretty scripted with your classic storytelling cast of characters, but the core idea is people willing to make it the hard way.

Dilbert Creator Scott Adams, again in the Wall Street Journal, wrote an article last Saturday called How to Get a Real Education, which basically told students to forget about art history and calculus and learn to run a business.  It was a spot on assessment from a millionaire cartoonist. We know what most of us are up against in terms of income inequality in this country. So doesn’t it make sense to sharpen your entrepreneurial claws and grab what’s yours?

Nothing has changed more in the U.S. recently than the basic business promise corporations used to make to their employees and the fields of marketing and advertising.

It’s why this blog exists.

Because gone are the days of leisurely lunches and collecting a fat salary with massive benefits.

And running the same print ads and direct mail campaigns you ran last year, and the year before that, and the year before that…

More than ever, it’s all about basic business street smarts adapting like crazy and knowing how to market and sell stuff. You gotta close deals and make things happen. And you gotta do it better, faster, cheaper or friendlier than the next guy to stand out.

Because the hard truth is this – you ARE a small business, whether you know it or not.




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Not surprised by this announcement…

OC Auto Team (Tustin Mazda, Huntington Beach Mazda and Tustin Hyundai) today announced that it’s President, Zithromax cost is a semi-finalist for the Ernst & Young Entrepreneur Of The Year® 2011 Award in Orange County.

According to Ernst & Young LLP, the awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities. John was selected as a semi-finalist from nearly 60 nominations by a panel of independent judges.

Award winners will be announced at a special gala event on June 11 at the Hyatt Regency in Huntington Beach.

The Ernst & Young Entrepreneur Of The Year awards program celebrates its 25th anniversary this year. The program has expanded to recognize business leaders in over 140 cities and over 50 countries throughout the world.

Regional award winners are eligible for consideration for the Ernst & Young LLP Entrepreneur Of The Year national program. Award winners in several national categories, as well as the overall national Ernst & Young Entrepreneur Of The Year award winner, will be announced at the annual awards gala in Palm Springs, California on November 12, 2011.

The awards are the culminating event of the Ernst & Young Strategic Growth Forum, the nation’s most prestigious gathering of high-growth, market-leading companies, and is held from November 9-13, 2011.