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orange county

Marketing We Love – San Francisco Flash Mob

Would a dance studio in Orange County ever be able to pull this off?

I’ll take our weather all day but this is what makes San Francisco special…

East Coast West Coast Beef – Five Guys vs In-N-Out

It’s not as intense as Bad Boy and Death Row, unless you’re a foodie.

In a bold and brazen attempt to bring their East Coast burger-making style to the West, Washington D.C.-based Five Guys Burgers and Fries recently opened in Orange with more locations planned for Orange County.

In-N-Out opened its first location in Baldwin Park near LA in 1948.  It is headquartered here in Irvine.

If you are looking for a consistently awesome burger eating experience at the right price, there is no beating In-N-Out.

If you want to eat your face off, get fat and spend six bucks on a burger, then by all means haul yourself over to Five Guys.

The OC Register seems to like them, advertising it with the headline Five Guys Converts In-N-Out Fans.

The OC Register don’t love In-N-Out?

Y’all don’t love them?

Let it be known then…

we do.

In-N-Out

Gabbi’s Mexican Kitchen – We Don’t Need No Stinkin Sign

Gabbis Mexican KitchenYou can say a lot without saying anything at all.

Opening a restaurant without a sign says two things.

1.  My food will rock your world.

2. I understand the power of word of mouth marketing.

Gabbi’s Mexican Kitchen in Old Towne Orange offers not only amazing food but also  the pure joy of discovering something unique and valuable to share with friends.

Yummy yummy word of mouth.

We heard about it from our friends (thanks Cory and Max!) and since our visit we have been telling everyone we know about chef/owner Gabbi Patrick.

Gabbi Patrick

She is the real deal.

She grew up in the LA restaurant biz and took her talents to UCLA (culinary studies) and Napa’s Greystone Culinary Institute of America. Her food is authentic and varied with dishes from all regions of Mexico.

It’s just awesome and if you don’t believe me check out their 218 reviews on Yelp.

Gabbis Mexican Kitchen Inside

The ambience inside is stylishly rustic with a cool little bar and a friendly local crowd.

Service is great, drinks are great (try the Jalepeno Margaritas with Cucumber) and dessert was some Mayan chocolate thingy that was fantastic.

I can’t stop talking about the place.

It’s filled with surprise and delight.

The essence of word of mouth marketing.

No sign needed.

Zack Schuler of Cal Net Technology Group is a True Entrepreneur

Zack Schuler Cal Net Technology GroupThere are a thousand guys driving around SoCal with signs saying computer services/IT expert.

A few are ok and most of of them are Nick Burns (trust me, I speak from experience).

They drive from home to home, eking out a living and looking for the next corporate gig that can save them from the druthers of being in business for themselves.

Zack Schuler should have been one of those guys.

He should not be the CEO of a 50 person company on the Inc 5000 and recently recognized as one of Southern California’s fastest growing private companies.

The kid who pitched Circuit City in 1995 on the idea of having an in-home computer service and got shut down, should have been like 99% of the population and slinked away to corporate servitude.

Circuit City eventually took the idea and ran with it, but jacked it up like they did with the rest of their business.

Meanwhile, the kid went out on his own, hired his first employee after a year and starting building a real business.

In 2000, Cal Net Technology Group reached a milestone.

They got Mann Theatres in LA as a client and were charged with administering their entire IT network.

That would get the attention of a lot of small to medium-sized businesses (their bread and butter) and launch a sustained period of 50% annual growth.

Jump to today and Cal Net Technology Group has headed south to Orange County opening offices in Anaheim and Irvine.

“As SMBs continue to look for ways to cut costs and increase ROI, we will continue to fill a void in the market for cost-effective, high-quality IT services,” Schuler recently stated.  “We’ve been extremely fortunate despite the downturn, and expanding our sales team in this key Southern California market was the next logical step both for the company and for our channel partners.”

If you have a small or medium size business and want to outsource your IT, take a look at these guys for no other reason than the guy in charge has walked in your shoes.

And that makes a big difference when it comes to knowing what you need.

Why You Should Consider Big Head Design

Big Head DesignYou know your website needs a lot of work.

You must get going on social media.

You need to jazz up your print.

You want a new marketing strategy, a fresh approach.

You want to make people stop, look and listen in this fast-paced new media world.

There are a lot of companies clamoring for this kind of work.

But it all comes down to trust, doesn’t it?

If you have a small business in Orange County, or anywhere else for that matter, we recommend you consider Big Head Design.

Why?

Because Justin Moore-Brown, the principal behind Big Head Design, will go above and beyond what your average marketer/designer will do.

And he will do it in style and enthusiasm, with a smart, strategic focus.

We know he’ll do a great job.

He created the award-winning (Hermes Creative) logo for this site, for example.

What kind of a guy is he?

The smart, enthusiastic, creative, I-have-a-plan kind.

The kind you can absolutely trust.

Follow him here to find out more or visit Big Head Design here.

The Vanity Search