“ProductCamp SoCal will bring together over 250 product managers, marketing professionals, and innovators from a broad range of Southern California companies and industries, as well as a few nationally-known experts, to discuss emerging issues & trends and improve how they conceive, develop, and market products,” said Greg White, Founder of Orange County Product Managers.
“Unlike a traditional conference, ProductCamp is 100% participant-driven. Everyone volunteers in some way: presenting a topic, leading a roundtable, sharing their experiences, or staffing the event. ProductCamps have been held, to enthusiastic reviews, in places like Silicon Valley, New York, Boston, Austin, Toronto and Amsterdam, among many others.”
ProductCamp SoCal highlights include:
• Participant-led panels and breakout sessions,
• Workshops on topics like connecting with customers, social media’s impact on marketing & development, working
with outsourced functions, and the managing your career like a product,
• A focus on understanding customers and markets rather than on technology and “nice-to-have” features.
“This will be the second ProductCamp SoCal. If the first one was any indicator, it will be a great forum for practical solutions to many of the brand, product development, product management and marketing issues that need to be addressed,” said Jeof Bean, Principal, Del Mar Research & Consulting.
Interested product professionals can go to ProductCampSoCal to register, suggest a topic, and volunteer. The latest news & updates may be found on the website or by joining the conversation on Twitter by following @prodcampsocal.