Redemeption: def. 2. Recovery of something pawned or mortaged.
It is time to channel Andy Dufresne from Shawshank Redemption.
A master salesman, connector, maven, financial guru, talker, doer, persister, crawl-through-a sewer-pipe-to-realize-your-dream kind off guy.
Take an ounce of Andy and see what you can come up with in this brave new world.
We are witnessing an upheaval like no other and every small business owner who is not somewhat fearful should have their head examined.
But it is also a time to get mad.
To be redeemed.
Because many of you have been doing the right thing all along.
You may even feel like you’ve been convicted of a crime you did not commit.
And now you are in the prison yard, surrounded by the hopeless. Those, perhaps, who do not mind being in prison because it excuses them from making it in the real world.
But you have a choice:
Get busy living or get busy dying.
You are now surrounded by some imposing walls that can absolutely imprison you if you allow it.
And there are very few escape routes.
But the good news is that all you need is a small rock hammer, imagination and a truckload of persistence.
Yesterday, I visited a small Orange County business I love called The Wine Artist.
It was quiet when I walked in and they had an appointment in a couple of hours.
And what were they doing with their time?
Major brainstorming on how they were going to generate NEW revenue from NEW sources over the next six months.
They questioned their old way of thinking. They revamped their pricing and got creative with cost cutting.
They were not taking this economy lying down because they had been doing so many things right.
And they felt wronged by circumstances beyond their control.
And now they wanted redemption.
And THAT is the attitude which will lead to clever new strategies that may or may not work in the end.
But you have no choice. The world we are in now demands more resposibility from you than ever.
You MUST get creative.
You MUST abandon old ways of thinking and status quo activities.
Embrace the best in you and all that firepower that is your mind.
That is what it is going to take, along with the willingness to crawl through the sewer pipe.
I started this blog because of people like those who own The Wine Artist.
Because they get busy living and light the way for the rest of us to follow.