“You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.”

Morpheus to Neo – The Matrix

No small business can afford to ignore the opportunities that present themselves on Facebook.

But first they have to unplug from The Matrix.

You may be on Facebook but it probably has you by the throat right now because you aren’t aware of how to really use it.

We have seen some pretty remarkable results by small business owners in one particular category over the past three months.

By using Facebook as a sort of lead generation platform, they are getting customers in the door and increasing sales.

As far as ROI complaints on social media goes, that ship has sailed.  There is a real return on your investment if you are willing to pony up some cash and time.

But you have to be willing to do both.  You have to spend your money and time.  You have to take the red pill.

And that’s the problem with most small business owners when it comes to Facebook.  They think taking the red pill means red numbers.  They fail to understand that decoding Facebook, breaking it down, understanding it and then using it, will get them in the black.

Every small business has to accept Facebook as The Matrix and then take advantage of that knowledge to capture real opportunities to make money.