Five Uses for the Yellow Pages

The Yellow Pages landed on our doorstep and it is truly stunning how many small business owners are still advertising in it.

I don’t use it to find my local (fill in the blank) and a lot of people I know don’t use it either. But I have found some other uses for it.

Here are five:

1. As a primer to teach my children the history of advertising. See kids? This is what ads looked like when your grandmother was a little girl.

2. Bring it to the gym and offer $100 to the biggest lughead who can tear it in half. It used to be hard, it may not be anymore.

3. Booster seat for the toddler.
And it’s mobile. Throw it in the car and use it for the next family outing.

4. Hidden weapon in case of home invasion robbery.
Getting hit on the side of the head with pages and pages of pest control and plumber ads can do some damage.

5. Archive it. The traditional use. Let it sit at the bottom of some drawer or cabinet or closet until the next one comes along.

Word to the small business owner – they are saying this internets thing could take off real soon…

5 Replies to “Five Uses for the Yellow Pages”

  1. Pingback: Steve Averill
  2. LOL! My mom still uses it! In her mind, using anything else is like wasting money, because the alternative used to be calling information.
    I’m with you, I can’t believe people still advertise in it.

  3. Steve, I love it!!!

    Let me add a few more:

    6. Campfire starter
    7. Prospecting tool for people selling SEO 😉
    8. Stepladder for short people who can’t reach the top cupboard.

    I will share ONE example of when Yellow Pages still works. For IT and computer repair companies. When your internet is broken, that’s fine to use the YP to see who can fix it. We share an office with a company who is still successful getting walk-ins because of broken computers and and people looking for repair in the books. Other than that, DITCH IT!!!!

    Thanks for posting.

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