DealGooderIf Groupon got together with TOMS Shoes their love child would be DealGooder.

She would be a precocious little thing, genetically engineered to create incredible group discounts and do good deeds every day.

Fortunately for us, you can meet her, them actually, right here in Orange County, as the Newport Beach venture officially launched this week.

Their site, boasting a yummy design with cute characters, is currently offering a $140 value for $35.  It’s two private pilates sessions at Escape Pilates.

Check it out here.

This is a startup that is literally fighting the good fight, donating 50% of their revenue to a good cause.

50%?!?

Yes.

50%.

They’re clever to combine two proven concepts into one.

Their brand message is strong.

Promoting philanthropy as a value to attract customers who share that value is what rocketed TOMS Shoes into the startup stratosphere.

But they don’t take themselves too seriously.

They got some poor guy (is it co-founder Todd Meyer?) running around in a dog costume.

And whoever is doing their tweeting is fun, sassy and smart.

I like these guys.

I think co-founders Erica Austin, Cara Mungo and Todd Meyer can pull this off.

That’s why you’ll see their cute little logo on the right hand side.