LinchpinThe world of work and business has changed dramatically but many of us are stuck in our old ways.

There are a couple of reasons for this, as Seth Godin outlines in his best-selling book Linchpin – Are You Indispensable?

1.  We were brainwashed by school and by the system into believing that if we just do our job and do what we are supposed to do and follow all the instructions we’ll do just fine.  It’s simply not true anymore.

2.  Everyone has a little voice inside their head that is angry and afraid. That voice is your resistance – your lizard brain – and it wants you to be average and safe.

The way to overcome all this programming and automatic thinking is to embrace the genius that is inside you.  The part of you that is artistic and creative that has been squashed by society.  We need you to solve interesting problems and lead.  The jobs and businesses for compliant cogs are vanishing by the hour.

Things that used to be done in an average way for an average income are either now done for free or outsourced to places like India.

It is harder and harder to make your business successful because average just won’t cut it.

You must become indispensable.  You must decide to embrace what it is about you that makes you unique.

The single best thing you can do is to make a decision.

Fight off that lizard brain and decide to embrace the creative genius inside you.

Here is a great interview with Godin from John Jantsch of Duct Tape Marketing.