Mashable cited a study today by Webtrends that confirms what we already know. That Facebook ads (if done right, and for a small business that is a big IF) outperform banner ads by a factor of 5. It’s important because there has been a massive backlash on Facebook ad effectiveness because the click through rates can, at times, be abysmally low. But you have to create a great ad and target correctly and have a proper landing page to make it all work.
Mashable Article – Facebook Ads 5X Better Than Banner Ads
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About the Author: Steve Averill
Principal at Averill Media. Online marketing for small business. Lover of the niche.