Happy Birthday Dr. Seuss.
Who would have thought that a cartoonist would create a character that every small business owner, or anyone selling anything for that matter, should emulate.
He will reposition.
He will repurpose.
He will target his message.
And he will not take “no” for an answer.
How many times does he get rejected asking for the sale?
Can I say I went 16 times at my last coveted prospect asking for the sale?
And he never loses his enthusiasm or his creativity.
Would you like them in a box? With a fox? In a house? With a mouse? In a train? In the rain?
And look what he is selling.
Who would want green eggs and ham?
Not even the freaks in the land of Dr. Seuss.
But if someone kept persisting and telling you how great they were and what you were missing, wouldn’t you at least try it?
You’d have to wonder what all the fuss is about.
Are you a Sam I Am?
Gary Vaynerchuk of Wine Library TV is.
I originally wanted this post to be a tribute to Dr. Seuss and how Green Eggs and Ham can be viewed as the greatest marketing book ever.
But the more I wrote, the more I came back to a guy who started a $30 million business out of the back of his father’s New Jersey liquor store.
The best take on a topic is a real-life story.
And Vaynerchuk is the real deal.
A relentless, positive marketing machine, who loves what he does and encourages others to market like they mean it.
A hustler in the best sense of the word.
A real-life Sam I Am.
Like Dr. Seuss, an only-in-America success story.
And it didn’t happen by accident.
Want some wine with those green eggs and ham?