Orange County’s Largest Mixer Recap

orangecountysmixer-ocevent0Let’s forgive the event’s organizer’s for the worst tagline ever.

I don’t know anybody in their right mind who would actually WANT to meet 3,000 businesspeople in one night who are in Ninja sales-mode.

But the point is made.

Lots of people, lots of exhibitors and a few that got my attention.

I didn’t even know that existed until last night.

They are making a strong attempt at being a destination site for all things Orange County.

Don’t know much about them, but may do a bigger post down the road if they are into it.

Spent a lot of time with Michellee Phelps and her brother Jonathan.  Cool cats.  They are opening Tanquil Tea Lounge in Fullerton in April.  They are looking for 8 employees who know lots about tea.  If you are interested check out OCJobTalk.

Spent a little bit of time with Candace Dozer from justClickmedia.   She was very engaging and friendly and they seem like good folks.  They provide businesses with the ability to communicate their internal and external marketing messages more simply, efficiently and effectively through direct response marketing.

I took an instant liking to  localsplash, an SEO and marketing company.

OK, yet another, I know.  There were quite a few SEO and marketing companies there all making big claims.

The difference with these guys was how they were running there booth and how engaged they were (very similar to justClickmedia).

Whether you are a believer in SEO or not, they presented themselves well.

No standing around with hands in pockets, sleazy attention-grabbing tactics or poor sales skills.

Here is what happened when I walked up to their booth.

The gal in front, looked at me and said…did you just tweet about this mixer?

And they had me.

I was Twittering my thoughts on the event and she was following it on her phone at same time.


Then I met a couple of other passionate localsplash peeps before getting a glimpse of Steve Wiideman, who was holding forth with a prospect.  Wiideman is supposedley a true SEO guru who comes up first on a google search for seo expert.  Try it out.

And let me know what you think of SEO.

The rest of the event was pretty ho hum and while it was well-attended, I always get the sense that it lacks focus and that nobody really gets much business out of it.

If you did, please let me know.

7 Replies to “Orange County’s Largest Mixer Recap”

  1. Pingback: Steve Averill
  2. Hey Steve,

    I agree about the OC Mixer. I came back from a week-long conference to have a booth at the event. (So admittedly I wasn’t on my A-game – but still!)

    I was happy to reconnect with (or get to know) a fair number of people, buy I felt like more people came by the booth to pitch their services than to research/buy products or services. And some of the pitches were soooo boring and self-absorbed.

    HINT: The marketing acronym everyone needs to know is WIIFM (What’s In It For ME) – the operative word being ME, the listener. Don’t drone on if I haven’t shown the slightest interest or have told you directly that I don’t need what you’re selling. Just saying.

    Keep up the great posts.

    Adrianne Machina
    Tornado Marketing, Inc.

  3. Thanks for the re-cap. There was lots of buzz about this event and your summary satisfied my curiosity. Appreciate you taking the time to post about it with links.

  4. We were planning on going to the Mixer just to check it out….missed it though because of a scheduling conflict. Thanks for the re-cap, I now know what I missed. Did you pick up any new SEO tips?

  5. Adrianne,

    Thanks for stopping by and posting such a thoughtful comment. Spot on. It just gets so irritating like no one went to Sales 101 class. I don’t care about the freakin features! What are the benefits? What’s in it for me? WIIFM, for sure.


  6. funny you should say about seo, I am about to embark on a 30 day tune-up. Thanks for stopping by guys! I will be sure to do the same.

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