Not Selling Benefits? You Must Be a New Small Business

August 12, 2010

OK, repeat after me… It’s always about them. It’s always about them. It’s always about them. You are so excited over your new small business and the great concept you’ve come up with that the most important part of your future success has been overlooked. Your customers. It’s like going to a party and talking [...]

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Irvine Hires Carl Sandburg to Pen a Poem

August 10, 2010

In an effort to bolster the local economy and lift the spirits of its residents, the city of Irvine brought the poet Carl Sandburg out of his cryogenically frozen state for a few days. He walked around Irvine and wrote a little poem. You may remember Carl. He put Chicago on the map with this: [...]

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Gabbi’s Mexican Kitchen – We Don’t Need No Stinkin Sign

August 9, 2010

You can say a lot without saying anything at all. Opening a restaurant without a sign says two things. 1.  My food will rock your world. 2. I understand the power of word of mouth marketing. Gabbi’s Mexican Kitchen in Old Towne Orange offers not only amazing food but also  the pure joy of discovering something [...]

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For Social Media Hire the Tortoise and Fire the Hare

July 22, 2010

Social media marketing is not as easy as it looks. And social media “experts” are breeding like rabbits. Most of them overpromise and underdeliver. And a big red flag is when they want to do something quick, promising instant results with very little effort. Then they hop on over to the next sucker who is [...]

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Go Lady Gaga Over Your Small Business

July 13, 2010

We are a boring lot. And sometimes in business, boring is good. But none of us are Disney. We are the scrappy startups.  The overlooked niche player.  The guys and gals battling with a lot similar folks for the attention of a media- saturated market. This is tough stuff. But at some point you have [...]

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Zack Schuler of Cal Net Technology Group is a True Entrepreneur

July 8, 2010

There are a thousand guys driving around SoCal with signs saying computer services/IT expert. A few are ok and most of of them are Nick Burns (trust me, I speak from experience). They drive from home to home, eking out a living and looking for the next corporate gig that can save them from the [...]

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