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Who’s Talking About You?

We have been trying to find a solid permission-based email marketing/contact management system for our clients that is affordable and actually works. We have found it with a small business in Phoenix that created a product called Promoterz.

For $150 month you can have a complete suite of services that allows you to capture emails of customers and stay in touch with them while also see what they are saying about you. It’s a great product and it works. Oh yeah, and the company is made up of some very cool, competent, trustworthy guys.

By |November 17th, 2008|marketing|Comments Off on Who’s Talking About You?

New Twist on an Old Idea

Burma-Shave used to have a campaign where they planted multiple road signs along local highways.

The signs were in the form of a short poem that ended with “Burma Shave” as the final sign.

They were a big hit back in the day and people enjoyed sharing their latest experience with others, providing nice word of mouth marketing for the Burma-Shave folks. The signs were viewed as entertainment more than advertising and generated some nice goodwill that resulted in steady sales.

And now from Lancaster, California, Honda’s marketing team joined forces with the city to turn a stretch of road on the edge of town into a giant LP that plays the William Tell Overture, which you might know as the theme to The Lone Ranger.

Pretty cool, though some marketing wonks find it annoying and apparently the folks living near the area were driven mad in a matter of weeks and had the grates removed.

By |November 14th, 2008|marketing, strategy|Comments Off on New Twist on an Old Idea

Surprise Me

Nobody wants the same old song when it comes to marketing.

Basically because it doesn’t work.

Gotta keep those played-out, cliche-driven, market-tested slogans and sales pitches locked away.

Taking a page from Seth Godin, you’ve got to be remarkable to compete and how you communicate says a lot about how unique you truly are in the marketplace.

If you are willing to think through an innovative way to get my attention when your product is basically a commodity (hotels) maybe there is more to you than meets the eye…but you better deliver or it’s all wasted time and resources.

By |November 12th, 2008|marketing, small business|Comments Off on Surprise Me

Little Guys Get Local Loans

Article here in today’s Wall Street Journal on why “community banks may be an option” for cash-starved small businesses.
By |November 11th, 2008|small business|Comments Off on Little Guys Get Local Loans

Overtaken By Circumstances

The waves just keep coming and everyone is getting swept up by them. Some are able to ride them out and others are getting crushed and being driven to the bottom. We are going to spotlight in the next post a few of our friends who are making a go of it and what they are doing to offset the slowdown in spending by consumers. We are also going to be talking a lot about a great “customer experience” management tool – Promoterz – that we stumbled upon recently. It seems like a very effective way to generate positive word of mouth advertising and get a handle on how your customers perceive your services/product. More to come.
By |November 11th, 2008|small business|Comments Off on Overtaken By Circumstances

What Would This Guy Do?

The iconic Bill Lumbergh of Office Space fame is the exact person we all need to model at a time like this.

Not because he is the embodiment of every horrible boss anyone has ever had, but because he is a guy who totally, completely 100% has the blinders on. You can’t convince this guy of any other reality except his own. Hey Lumbergh! The economy is in the crapper! Yeah…I’m gonna need you to come in on Sunday…

In the meantime the Wall Street Journal darkens our doorstep with an editorial entitled The Age of Prosperity is Over.

So what’s a small business person or entrepreneur supposed to do? Crawl up in a corner and cry? Or pull together some personal mosaic of every arrogant jerk you’ve ever met and spit into the wind. Channel your inner Lumbergh. Because if you can get through this (and not everyone will) you can get through anything.

By |October 27th, 2008|small business|Comments Off on What Would This Guy Do?