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Awesome Fed Ex Social Media Ad

By |May 27th, 2013|social media|Comments Off on Awesome Fed Ex Social Media Ad

Dwight Howard of the Lakers Describes His Social Media Profile

Dwight Howard of the Lakers talks social media.

By |May 27th, 2013|social media|Comments Off on Dwight Howard of the Lakers Describes His Social Media Profile

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JPOCAutoTeamBuying a car can be a stressful experience. It can feel like going to war against an adversary to destroy you and take everything you’ve got.  John Patterson know this.  That’s why when he set out to get into the car business in 2004, he wanted customers to have the kind of positive experience that would create something unique in his business – word of mouth developed from caring about the customer from the moment they buy until they’re ready to sell.

It’s a different kind of buying experience and the service visits feel like checkups not wallet drains. He  hires employees who understand at the end of the day that they are in the people business first and the car business second.  You can just feel it when you’re there and you see it with the engagements with customers.

Tustin Mazda has won several awards from Mazda Corp., which he says “motivates us to stay at the top of our game.” The Huntington Beach location is the only “Mazda Retail Revolution” showroom in Orange County.

Patterson sets aside $50 from every vehicle sold to be donated to community charities, such as the American Cancer Society Relay for Life, Pancreatic Cancer Research and the Mariners Elementary School Foundation. A member of the Mariners Church in Irvine, Patterson also offers “give cards” instead of gift cards, that offer support to those in need.

“Our philosophy is very simple: take care of the community and the community will take care of our business,” he said.

The company’s annual Christmas Party is “a true morale builder,” Patterson said, and he treats his employees to a Prom Night-like party, an overnight stay at a nice hotel, and a babysitter to watch employees’ children.

“Many dealers have eliminated this expense as unnecessary, but I could not disagree more,” he says.

It is no wonder that Patterson won an Orange County Register Top Workplaces award for Best Leader.  It’s the kind of recognition that can be canned and pasted over with nothing really special behind it.  But in this case it’s truly deserved.

John Patterson is the kind of leader that thinks things through and takes massive action once he’s made a decision.  That filters down through the rest of the business and lights a flame of passion for customer service.  It makes car buying a whole new experience.  One in which you feel taken care of and loyal to your provider.  It’s a formula for winning.  And it’s a very rare thing.


Inspiration from Improv Everywhere

Great marketing is great theater. Watching some professional actors take over a carousel in New York City may inspire you to take some chances the next time you promote your product or service. Have a fun and safe 4th of July weekend.

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The Wall Street Journal’s All Things Digital is reporting that Orange County’s Specific Media has bought MySpace from News Corp. for $35 million.  The deal has not been officially signed off on but is being completed today, according to their sources.

Newscorp. bought MySpace back in 2005 for $580 million.

News Corp. had hoped to get $100 million for what was once one of the hottest properties on the internet.

An article in yesterday’s Wall Street Journal described Specific Media and speculated on a deal:

“Founded in 1999 by Tim Vanderhook and his brothers Chris and Russell, Specific Media helps marketers buy digital ads across the Web, online video, mobile and even the TV. The Irvine, Calif., company got its start brokering ad space for websites and quickly moved into the fast-growing business of collecting and using Web browsing, demographic, geographic and other profile information about consumers to target ads. The company now ranks among the largest online advertising networks in the country, reaching 170.9 million unique U.S. visitors in May, or about 79% of the U.S. Internet users, according to comScore Inc.

A Myspace deal would give the company access to data about Myspace users to be used for ad targeting. It also would transform the firm into a media company with its own ad space to sell instead of simply an online ad technology firm that brokers ad space on behalf of other websites.

Specific Media’s executive team includes knowledge of the inner-workings at Myspace, with two executives who previously worked at Fox Audience Network, News Corp.’s online advertising unit that sold ads for Myspace.

Specific Media has raised more than $110 million in funding, closing a $100 million round of financing from private-equity firm Francisco Partners in 2007. Since then, the company has acquired a couple of digital advertising companies, including online video company Broadband Enterprises and an Amsterdam ad technology company.”


When to Post on Facebook and Twitter

Ever feel like all your Facebook posts and Twitter Tweets enter into a black hole of irrelevancy never to return again?

It could be lots of things – how you write, who you write for, what you say.

That’s the kind of meaty stuff you really have to work at  and think hard about.  It demands effort and commitment.  But an easy fix that can have a HUGE impact is  WHEN you post.

Thanks to KISSMetrics, you can easily eliminate a key variable that could be dragging down your social media impact.