Recession Marketing: Get Me Christian Bale

by Steve Averill on February 3, 2009

christian_bale_01I heard it. (Warning: graphic language)

You heard it.

And everyone is weighing in on it.

When Christian Bale’s rant on the set of Terminator Salvation was released yesterday, it set off a slew of responses with most saying the guy is out of control, a bully, abusive and probably in need of therapy.

Yup.

Can’t agree more.

Let’s see…Bill Gates, Steve Jobs, Steve Balmer, Mark Cuban, Donald Trump…should I keep going?

Haven’t these billionaires been described with at least one of those qualities?

What makes Bale’s rant so shocking is the unfiltered expression of his feelings and his willingness to break through the social norms of polite and expected behavior to communicate it.

We’ve all worked with or known the yellers and screamers.  And yes they are jerks.  But many of them are exceptional precisely because they feel so deeply or are a little unhinged about what they do.

So what?

Who wants to be around passionless, unimaginative drones?

Find yourself someone who feels deeply about what they are doing and harness and channel that energy into something productive.

This economic mess we are in is getting worse by the minute.  This is not the time to be half-assing it.

If you are not busting down the door every day to create value for your customers, listening to their needs, communicating with your team, you will not make it.

I am in the same boat with you.

Having a small marketing firm in Orange County, California is not a bed of roses these days.

But give me a tenth of Christian Bale’s passion and it will fuel our team.

It’s really not a big deal to swear and scream if you are committed to winning and creating something great.

Bullies destroy and create nothing.

Winners build and leave behind a legacy of success.

And sometimes they yell along the way.

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Steve Averill
February 3, 2009 at 4:34 pm

{ 5 comments… read them below or add one }

1 Morgan Mandel February 3, 2009 at 4:44 pm

True. I’m learning more and more that success is not for the timid. It takes hard work, but also an air of confidence to get anywhere. If you want something, you have to want it bad enough to fight for it.

Morgan Mandel
http://morganmandel.blogspot.com

2 Steve Averill February 3, 2009 at 4:51 pm

Absolutely. Winning isn’t always pretty and there are so many obstacles to overcome that without a fire in the belly you just won’t get there. Thanks for sharing your thoughts Morgan. Checking your blog out now.

3 Justin Moore-Brown February 3, 2009 at 7:59 pm

It’s amazing the type of negative publicity he has received over this blow-up.

It’s as if the countless movies and tremendous work he has done has gone right out the window when he went all “Baldwin” on some worker ruining a shot.

Sometimes I wonder why anybody would want to be a celebrity.

4 Steve Averill February 3, 2009 at 10:29 pm

Bottom line is the guy is intense and succeeds because of that intensity and dedication and talent. Just what you need to succeed in a small business in the middle of a tough economic climate.

5 A Ornelas February 4, 2009 at 6:18 pm

Okay so “The Dark Knight Returns” was a worldwide smash but at the end of the day Christian Bale should yell at himself over his Batman voice in that same movie.

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