Especially when it comes to something as precious as life-stage events.
You know, graduating, getting married, having a baby.
Those are big moments.
And to capture that moment, you want someone you can trust.
Take it from someone who knows.
Our wedding photographer ended up in jail.
She was convicted of grand theft, the whole story ended up getting national coverage and 40 couples she did weddings for never got their photos.
We got lucky and got our pix but it was an experience that my wife still reminds me of to this day.
It got to the point where if I even mentioned the word “photographer” she would cringe.
All because I didn’t bother to do a nickel’s worth of due diligence.
Dana and Jeff Sipper communicate and create in a way that seems to suggest they know all too well how important trust is in their business.
There is very little hyping, just some cool clean images of real people doing real things.
You can talk to them on Twitter @sipperphoto.
They will talk to you back.
And tell you the truth.
And deliver a great product.
Take it from me.
Someone who doesn’t want their wife to kick them in the butt the next time they hire a photographer.