But I can’t pass up the opportunity to share the Motrin Ad debacle. Johnson & Johnson just pulled this online ad for its over-the-counter pain pill Motrin after it triggered protest on the Internet from consumers who thought the ad was an insensitive portrayal of women’s pain.
The ad was launched over the weekend and was geared toward mothers who get back pain from carrying their babies in slings. But angry viewers quickly objected, voicing their opinions quickly and steadily on YouTube and Twitter and numerous blogs and social networks for moms.
After they pulled it, J&J issued some lame apology that could have been a real opportunity for conversation with their customers but they whiffed. The power of social media in full effect.