tortoise and hareSocial media marketing is not as easy as it looks.

And social media “experts” are breeding like rabbits.

Most of them overpromise and underdeliver.

And a big red flag is when they want to do something quick, promising instant results with very little effort.

Then they hop on over to the next sucker who is willing to part with their hard-earned cash.

All these little bunnies are running around claiming they can handle a bear of a job.

Time to get a tortoise.

You need a tortoise to plod ahead and do the real work of establishing your online presence with solid content and engagement.

The tortoise does not get distracted easily and sticks to a plan, a strategy that makes sense to you and him.

Over time you will get the results you’re after, providing you are willing to put up with progress that will FEEL slow.

But there is no other way.

Creating value and establishing relationships online takes time and effort.

You have to stick with it to stand out.

And you’ll stand out by being consistent, not flashy, not hopping away to the next thing that gets your attention.

Stay focused.  Be committed.  Do it for the long haul.

Cause when it comes to social media, the tortoise beats the hare every time.