Small businesses across the country are increasing their use of social media for marketing purposes.

Since 2009, according to The Small Business Success Index (sponsored by Network Solutions  – shocking I know), social media adoption by small business has doubled from 12% participation to 24%.

About 1 in 5 small businesses are actively using social media as a part of their marketing efforts.

75% have a company page on a social networking site.

61% report using social media to identify and attract new customers.

57% have built a network through a site like LinkedIn or Ning.

45% expect to make their social media outputs profitable in the next 12 months.

The findings show more and more small businesses are redirecting print and other traditional push marketing dollars into interactive social media and saving money at the same time.

It seems that “customer engagement” is actually beginning to mean something to the small business owner.

But social media is not without its concerns.

We hear this…

“It’s going to take a lot of time.” (actually it doesn’t have to)

and

“People are going to criticize us.” (and the problem with that is??)

Now is the time to get on board with the upheaval social media has caused when it comes to finding and connecting with your customers.  We’ve been saying that for awhile here but there really are no excuses left.