Nobody wants the same old song when it comes to marketing.

Basically because it doesn’t work.

Gotta keep those played-out, cliche-driven, market-tested slogans and sales pitches locked away.

Taking a page from Seth Godin, you’ve got to be remarkable to compete and how you communicate says a lot about how unique you truly are in the marketplace.

If you are willing to think through an innovative way to get my attention when your product is basically a commodity (hotels) maybe there is more to you than meets the eye…but you better deliver or it’s all wasted time and resources.