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dianne whitmire

Why Dianne Whitmire Sells More Cars Than All Those Boys

dianne whitmire carson toyota

In the world of men, most of us are well-dressed neanderthals who see EVERYTHING  as ZERO SUM.  Someone has to win and someone has to lose.

And that’s why Dianne Whitmire loves us.

Because as a human being who has actually evolved, Dianne Whitmire does not suffer from the Amygdala Hijack.  She does not go into caveman fight or flight mode when you sit across from her to work out a deal on a new car.

She actually thinks to herself…how can I come up with a solution that will benefit both of us?

Notice I didn’t say how much she cared about you, or wanted to be your partner in this endeavor or that she just really really wanted to help you.  EVERYONE IS RUNNING AROUND CLAIMING TO DO THAT. And it’s complete bullshit.

We all act out of self-interest.  You think Dianne is in the car business so she can eat tuna out of a can in a one-bedroom condo and never visit her Marine Sgt son stationed in Hawaii?


Dianne Whitmire is a capitalist.  But she’s not a prick capitalist.  She’s a creative capitalist.

She finds a way to make it work.  She seeks resolution to complex issues.  She resonds…quickly.  She thinks about YOU.  And she makes things happen.

She has managed to sell 12 vehicles in a single day.  She will work thirty straight days without almost any rest, selling cars night and day.  We estimate  that she probably sells more fuel efficient cars than any other woman on planet earth.

And it comes down to one thing and one thing only. She is not a he.

If she was a guy she would be begging me to write this post instead of telling me to take it down because it embarrasses her. If she was a guy she would get herself featured in magazine profiles and in the Guinness World Book of Records like that tool Joe Girard.

Only a freaking guy would want to see himself in the Guinness World Book of Records for doing what he’s hired to do.

Dianne doesn’t want any accolades.  She doesn’t want recognition.  She just wants to kick ass for herself AND for you.

The power of AND is a beautiful thing.

It’s a woman thing.

Like mother AND child.

Women just get cooperation better than us guys.  It’s in their DNA.  And we need to praise and thank the women who are gutsy enough to jump into a man’s game and teach them how to do the right thing.

You make it work for yourself AND the customer.

Even a guy can understand that.



By |May 2nd, 2014|marketing, orange county, small business|Comments Off on Why Dianne Whitmire Sells More Cars Than All Those Boys

Orange County’s Dianne Whitmire Lands Back at Carson Toyota


We have written about superstar car saleswoman Dianne Whitmire before.

She embodies everything you could hope for in a sales and marketing leader.

She’s a doer.  She’s a closer.  She’s passionate about her work.  She has a geeky kind of reverence for it.  Just check out what they say about her over at Prius Chat.

Any small business must have someone who will go to any length to satisfy a customer and service the heck out of them.  The marketing soon starts to take care of itself as word of mouth spreads, especially if you are leveraging it online.

Dianne was one of the first Prius salespeople on Prius Chat and it has paid off.  If you do a search for her name you will find countless stories of people sharing their buying experience with Dianne.  Mostly you will read about how honest and knowledgeable she was and how far she was willing to go to meet the buyer’s demands.

After making the change from Northern California Toyota stores, she began her Southern California Toyota career in 1998 at Carson Toyota and now she is back as Fleet Sales Director.  That means all you So Cal folks who are in the market for a Toyota and want to buy it from someone you trust can just head up or down the 405 a little ways instead – right off the freeway!

When you find people who just get it, you stick with them and you let other people know…hey here’s an exception to the rule.  And don’t take it just from us.  There are a lot of Dianne fans out there.  And for good reason.  If you want to reach Dianne you can send her an email at