Your advertising might inspire and move people if you can afford to pay millions to a world-class ad agency.

Heck it might even sell some product.

But the real trick is coming up with the idea to use a tape recording of Walt Whitman to sell Levi’s.

And that is nothing more than imagination.

Sometimes we are all too humble for our own good.

It’s not crazy to think that people can be inspired by you even if what you do is kind of boring.

People like different.  They look for it.  They appreciate it.

And so long as you’re covering the basics and able to execute at the level of your peers, then why not ratchet up the message to really set yourself apart?