If you’re not on Twitter, you’re probably not here now.
Given all that’s gone on with Twitter lately (cover of TIME, Iran, etc.), you have to ask yourself…
Am I on the bus or off the bus?
As a small business owner (or anyone else for that matter) not using Twitter, you may have said to yourself, “I’m not sure that’s a bus I want to be on.”
And I don’t blame you.
Twitter can be an incredible time-suck and annoyingly trite.
But so can talking on the phone.
And that’s all Twitter is.
Just another communications device.
Ken Kesey and his Merry Band of Pranksters spent a lot of time trying to connect the real-time consciousness of a group of people who chose to follow each other.
They called it “tripping”.
Twitter is ego tripping.
If you’re a small business owner and haven’t checked it out, get on the bus and join the rest of us.
Tune in, turn on, tweet.