busIt’s been said that if you remember the sixties, you probably weren’t there.

If you’re not on Twitter, you’re probably not here now.

Given all that’s gone on with Twitter lately (cover of TIME, Iran, etc.), you have to ask yourself…

Am I on the bus or off the bus?

As a small business owner (or anyone else for that matter) not using Twitter, you may have said to yourself, “I’m not sure that’s a bus I want to be on.”

And I don’t blame you.

Twitter can be an incredible time-suck and annoyingly trite.

But so can talking on the phone.

And that’s all Twitter is.

Just another communications device.

Ken Kesey and his Merry Band of Pranksters spent a lot of time trying to connect the real-time consciousness of a group of people who chose to follow each other.

They called it “tripping”.

Twitter is ego tripping.

If you’re a small business owner and haven’t checked it out, get on the bus and join the rest of us.

Tune in, turn on, tweet.